Our Mission

Our mission is to empower people to reach their full potential and live their wildest dreams.

Get excited. It’s time to dream big.

Through the power of search and technology, we envision a world where all humans reach their full potential. We stand with the dreamers and the builders, the visionaries inundating the world with positive impact. At Sure Oak, we are committed to making dreams a reality. We do this by growing businesses.

Our SEO Company

As a full-service SEO company, we build genuine relationships and implement our proprietary SEO strategies to drive the organic traffic that will grow your revenue and take your business to the next level.

And don’t forget personal growth. We’re into that too.

We’re here to empower your business with proven strategies that result in sustainable success, freeing up more time for you to grow in other areas. We believe this freedom is what living a full life is all about.

Our results-driven experts know which of Google’s ranking factors are most impactful and how to optimize for them, while constantly adapting to algorithm changes. Our highly specialized SEO services and dynamic tools can catapult your online visibility to reach more people and more importantly, the right people.

We build the sustainable traction you need to increase your long-term revenue and even better, your freedom. Whatever your goals and dreams are, we can help get you there.

Our Story

Our founder, Tom Casano, built his first website at age 13 with many more to follow. In 2013, he launched lifecoachspotter.com and encountered the same problems as many of our clients — he struggled to get ranked, build organic traffic, and generate consistent revenue.

For three years, the frustration was real. He listened to the experts, did mountains of research, but nothing worked. After arduous experimentation and testing, nothing seemed to click. But he kept digging in, obsessively investing his time and energy and using his analytical and process-oriented mind. It finally happened. He cracked the code.

After Tom discovered his formula of optimizationspowerful link building, and content strategy, his traffic went up 5x in just two months. He had struck gold, having figured out something that generated real growth, something inaccessible from the ‘experts’. From there, Tom knew he wanted to help businesses get the same incredible results from SEO and was sought after as a consultant by multiple organizations who leveraged his skills and thrived. He then brought other talented people on board with the same aim as his, to make people’s dreams come true through powerful SEO. And boom! Sure Oak was born.

Meet the Team

Kim Melillo,

Logan Palmer,
Director of Growth

Ralph DeFelice,
Director of Digital Strategy

Andrea Schultz,
Director of SEO

Zack Chambers,
Director of Link Building

Henrique Figueiredo,
SEO Strategist

Lauren Letsch,
Director, HR & Operations

Dalley Hewitt,
Growth Consultant

Chris Machemer,
Lead Developer

Roy Martina,
Digital Marketing & SEO Strategist

Bojan Mijatovic,
Sr. Link Building Strategist

Peter Zhang,
Sr. SEO Strategist

Jose Acosta,
Account Manager

Hayley Lowman,
Outreach Manager

Kimberley McConnery,
Link Building Manager

Alex Shultz,
Content Strategist

Maggie Strawoet,
Content Specialist

Ana Acosta,
Link Building Specialist

Milos Radic,
Link Building Specialist

Brad Cohen,
PPC Specialist

Brady Tibbits,
PPC Specialist

Chelsey Moter,
Hubspot Marketer

Elyse MacDougall,

Tom Casano,

At Sure Oak, we drive three kinds of growth:


Revenue growth for our clients from higher rankings and more organic traffic.


Freedom for our clients through growing their net income, opening the door to fulfillment in areas outside of business.


Intellectual and experiential growth for ourselves through continued learning and evolving with algorithms.

We Promise

Sure Oak promises to promote business growth by serving our clients relentlessly through our services, expertise, and commitment to delivering real results.

Rank higher. Grow faster. Find out how.

Find out how our SEO optimization services can help your business.

Kim Melillo, CEO

Kim is a seasoned marketing professional who brings experience, enthusiasm and determination to leading day-to-day operations at Sure Oak. She is focused on ensuring we come together as a team to deliver outstanding value and service in helping our clients reach their goals.

Logan Palmer, Director of Growth

Logan has a background in client success and partners directly with the Sure Oak SEO Team to create strategic plans for new clients. He works to build strong relationships with each client and strives to help them reach their long-term goals.

Ralph DeFelice, Director of Digital Strategy

Ralph is digital marketing professional and an elite SEO/CRO strategist with 15+ years experience driving growth, brand awareness, conversions, and revenue for B2B and B2C companies across dozens of verticals. He has specific expertise in search engine optimization, detailed keyword and competitor research, organic marketing campaign strategy, conversion rate optimization, information architecture, and user experience design. Additionally, Ralph understands the technical aspects of web development as it relates to SEO, and has conducted SEO technical audits and directed development on countless projects. He is adept at utilizing consumer insights and data analytics for site optimization, content strategy, and targeted marketing activities. And has in-depth knowledge of digital marketing ecosystems, content conversion funnels, and customer journey optimization.

Andrea Schultz, Director of SEO

With over 19 years of experience managing online marketing programs and specializing in SEO, Andrea brings a deep understanding of the ins and outs of the industry. She thrives on being part of a client’s business growth and success online.

Zack Chambers, Director of Link Building

Zack came to SEO and link building through his love of writing. Discovering a talent for writing search optimized content, he quickly refined his Link Building skills so that he could find the best placements for all the content he was writing. Zack quickly clicked with the team and culture at Sure Oak and now works as a link building strategist, using his skills and experiences to help clients achieve their best possible results in a sustainable way.

Henrique Figueiredo, SEO Strategist

Henrique is a seasoned SEO strategist, with digital marketing experiences managing e-commerce, fintech, telecom, and insurance websites, among others. With both in-house and agency experience, his goal is to deliver all-around, made-for-success SEO strategies covering on-page and technical optimizations.

Lauren Letsch, HR & Operations Director

Lauren is a dynamic and versatile team player with extensive experience in communication, team leadership, organization, and project management. Lauren heads Sure Oak’s HR department and day-to-day operations as well as assisting with project management.

Dalley Hewitt, Growth Consultant

Dalley is experienced in SEO marketing and works closely with the SureOak SEO team to provide consultative SEO support for clients and prospects. She strives to build relationships in order to develop long-term strategies in order to ensure ongoing success.

Chris Machemer - Lead Developer

Coming soon

Roy Martina, Digital Marketing and SEO Strategist

Roy is a detail-oriented digital marketing and SEO strategist with several years of experience in local SEO, keyword research, content management, email marketing and on-page SEO. He’s worked with a wide range of businesses, from dentists and plumbers to global, multinational corporations, and is always ready for his next challenge.

Bojan Mijatovic, Link Building Strategist

Bojan is an experienced digital marketer with a keen interest in all-things-SEO. Having worked as a managing director in a digital agency, he developed strong business acumen about the industry. He excels at link building/analysis, on-page optimization, keyword research and competitor analysis.

Peter Zhang, Sr. SEO Strategist

Peter is an experienced digital marketer with an emphasis on SEO strategies that create business growth. He brings over 5 years of SEO expertise and works closely with clients in a variety of industries. Peter enjoys crafting effective campaigns that elevate brand visibility online.

Jose Acosta, Account Manager

Jose is a passionate and dynamic team player with a background in client success and managing partner relationships. His interest in problem solving focuses on delivering high value that leads to results. He enjoys being part of a team that strives to empower businesses and nurture client relationships for mutual growth and success.

Hayley Lowman, Outreach Specialist

Hayley is a skilled writer with a service background and has worked on a variety of successful outreach projects. Hayley’s experience with client relations, concise writing, and exceptional organizational skills makes her an integral member of the outreach team.

Kimberley McConnery, Link Building Manager

Kimberley is a lover of all things SEO and analytics with a passion for helping people. She joins our team with her experience in management and marketing. She enjoys working at Sure Oak and working on a team helping to produce the best projects and results for our clients!

Alex Shultz, Content Strategist

Alex has worked in the SEO industry for six years, gaining experience in keyword research, search analytics, and link building. As a seasoned content strategist, Alex is passionate about guiding editorial strategies that drive real impact and build trust between brands and audiences.

Ana Acosta, Outreach Specialist

Ana is an enthusiastic and passionate outreach specialist with experience in customer service and sales. She is highly motivated and results orientated, focused on establishing long-term, solid relationships with clients that are aimed at mutual growth and success.

Milos Radic, Link Building Specialist

Milos is a link building specialist with 4 years of experience. With the large portion of that time spent on doing freelance work directly for clients, he finally found his place at Sure Oak. Milos is always a team player, and looking to learn new things.

Brad Cohen, PPC Specialist

Brad is an experienced PPC Specialist who works with organizations with their paid search campaigns. He focuses on generating revenue with his expertise in business & brand development, lead generation, digital strategy, and many other related areas.

Brady Tibbits, PPC Specialist

Brady is a seasoned PPC expert that assists businesses with their paid search strategies. With his skills in business & brand development, lead generation, digital strategy, and many other relevant areas, he concentrates on driving successful campaigns.

Chelsey Moter, Hubspot Marketer

Chelsey has over 5 years of experience in SEO and digital marketing. She is a Hubspot certified expert and specializes in B2B demand generation and revenue operations.

Elyse MacDougall, Designer

Elyse is a passionate designer who loves helping businesses bring their vision to life. Over her 6 years experience in design, Elyse has worked in all sides of the design field from branding to print, digital and web design.

Tom Casano, Founder & SEO Specialist

Tom Casano has worked extensively in SEO since 2013, trying and testing all of the primary strategies to see what is most effective to boost rankings and organic traffic. Tom spearheaded the success of Life Coach Spotter to 20,000+ unique monthly visitors from organic traffic.