The company decided to partner with Sure Oak in order to increase organic traffic through SEO, which would increase its revenue through its ad views and links to affiliate websites.
Before starting our link building campaigns, Mattress Nerd was already a well-established website and had respectable organic traffic numbers. However, the number of backlinks gained organically wasn’t enough to sustain accelerated growth, especially for specific pages on the domain. Our goal was to increase traffic to those pages while steadily increasing the overall number of keywords for the website.
Organic traffic to the site grew 243% from November 1 to April 1.
Total organic keyword rankings grew 117% from November 1 to April 1.
The number of referring domains increased by 133% from November 1 – April 1.
For our contextual link building campaign, we began by identifying a few high-priority pages to focus on:
Just as we expected, we started seeing significant results in about eight weeks. And over the course of several months, our efforts led to significant traffic increases, ranging from 68 percent to 2408 percent:
Page: https://www.mattressnerd.com/mattress-sizes/
Link-building strategy: 10 links over 6 months (Nov 1st to March 31st)
Traffic increase: 13 to 329 session = 2430% Increase
Link-building strategy: 6 links over 6 months (Nov 1st to March 31st)
Traffic increase: 59 user sessions in February to 105 in March = 77% Increase
Link-building strategy: 19 links over 6 months (Nov 1st to March 31st)
Traffic increase 297 sessions in November to 500 in March = 68% Increase
