Accounting Firm Case Study
How a Multi-Location Accounting Firm Increased First-Page Rankings by 171%
47.60%
increase in organic clicks
73.54%
increase in organic impressions
214.58%
increase in total keyword rankings
The Challenge: A Website That Didn’t Show Up Locally
A fast-growing accounting and advisory firm had built a reputation for providing high-quality services across tax, audit, investment advising, HR, and IT. But their online visibility didn’t reflect their real-world reputation.
Despite serving clients in multiple cities, their office location pages weren’t ranking for local keywords and earned limited search traffic.
These weren’t new pages. But they were underdeveloped. Most had thin content that wasn’t optimized for how real users searched. The company’s domain had authority, but the location pages were letting them down.
Without strong local SEO, every new market they entered felt like starting from scratch. Does your multi-location business struggle with local SEO performance? This case study highlights the importance of optimizing your local SEO strategy.
Strategic Local SEO
The Solution: Local SEO That Scales
Sure Oak launched a strategic local SEO campaign designed to improve keyword rankings, increase clicks, and build long-term authority—all starting with their location pages.
01Rebuilt Their Local SEO From the Ground Up
Each underperforming office page was overhauled with localized messaging, unique service descriptions, and content that aligned with city-specific search intent—because Google doesn’t rank generic, it ranks relevant. We started by auditing each office’s actual service capabilities and market positioning, then rewrote a copy to reflect what made that location different. This helped avoid content duplication and gave each page a distinct purpose.
Geographic-specific keywords were seamlessly integrated into headers, meta descriptions, and body content to capture local search queries like “small business CPA in Denver” or “tax advisory near Austin.” We also added relevant FAQs that addressed region-specific client concerns and included trust-building elements such as local certifications, staff profiles, and office contact details. These updates improved keyword relevance and signaled credibility to both users and search engines—turning previously thin pages into authoritative local entry points.
02 We Made Each Office Page Speak the Local Languages
We created location-specific hubs that spoke directly to business owners in each region, ensuring the content was localized and relevant. For each page, we highlighted the office’s unique service mix, reflecting the actual needs of businesses in that area. We tailored keyword targets to match local industry demands—for example, emphasizing healthcare accounting in one region and tech startup advisory in another.
To strengthen topical authority, we embedded internal links to related blog posts and regional case studies, building a clear content ecosystem around each hub. Using real-time data from Google Search Console, SEMrush, and Ahrefs, we continuously refined page structure, meta tags, and content blocks based on how users were engaging and what SERP opportunities emerged. This data-driven feedback loop ensured every location page performed like a standalone SEO asset.
03We Built Link Building Authority Where It Counts
We focused on earning backlinks from authoritative, locally relevant sources (e.g. regional business directories, industry-specific publications, and community websites) to boost trust signals for each office page. Rather than chasing volume, we prioritized quality and context, ensuring every link reinforced the geographic and service relevance of the target page.
As part of a comprehensive local SEO strategy, we also optimized each location’s Google Business Profile to improve visibility in Maps and local pack results. This not only helped individual locations rank better in local search results but also strengthened the entire domain’s authority, contributing to the +5 increase in Domain Rating. The result was a healthier backlink profile that scaled with the business’s growth.
04 We Worked Side-by-Side With Their Team to Get It Right
Open communication was key to success. Our SEO team worked closely with the client’s internal marketing department.
By aligning with their internal marketing team early on, we ensured every page update reflected the brand’s tone, values, and regional positioning.
We also trained their team to maintain and replicate the strategy in-house, so they wouldn’t need to rely on outside help every time they opened a new office. This collaborative setup turned local SEO into a repeatable growth playbook—one they could confidently execute again and again.
The Results: Massive Gains in Local Visibility
The local SEO campaign delivered measurable impact across the board:
- organic clicks increased by 47.60%
- impressions rose by 73.54%
- the site’s Domain Rating jumped by 5 points
Total keyword rankings surged by 214.58%!
First-page keyword rankings grew by 171.42%—rising from just 21 to 58 top-positioned keywords. These office pages now drive measurable leads in multiple cities—and serve as scalable templates for future expansion.
Looking Ahead: Scaling Local SEO With Confidence
Thanks to this campaign, the client is now:
- Confidently expanding into new markets
- Replicating the SEO framework for new offices
- Monitoring keyword and traffic growth using Google Search Console and SEMrush
- Investing further in localized content and internal linking
Local SEO is no longer a gap in their strategy—it’s a never-ending growth engine.
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If your location pages aren’t showing up—now’s the time to change that.
Let’s talk about turning your office pages into lead generators.
