Link Building Case Study
How We Increased Organic Traffic By 20% In Less Than 6 Months
21%
Increase in organic keywords
28%
Increase in top 3 keyword rankings
20%
Traffic growth on core service pages
Challenge: Finding Link Quality and Relevance That Mattered
Our client, a leading provider of accounting software for small businesses and freelancers, had been investing in link building but wasn’t seeing the relevance or authority they needed. After working with several outside vendors and even testing manual outreach in-house, their team still struggled to gain consistent traction. As their contract with a previous vendor was ending, they came to Sure Oak—looking for a partner who could deliver higher-quality, more impactful links while aligning with their content strategy and seasonal business needs.
CUSTOM LINK BUILDING
Solution: A Tailored Strategy for Sustainable SEO Growth
Our team developed a link building program designed around their goals and content roadmap. By averaging 53 DA across placements, plus consistently securing DA 70+ links each month, we elevated their backlink profile quality. Every month, we met with their team to align on new content and brainstorm strategies to match seasonal trends (like the April tax rush). The focus wasn’t just on link volume—it was about partnership, listening, and pivoting strategy to maximize long-term impact.
0101 High-DA Links That Move the Needle
We built 257 guest posts out of 465 links, prioritizing authority and relevance, ensuring every link contributed to domain strength
0202 Strategic Monthly Check-Ins
Regular strategy calls aligned link building with fresh content and provided flexibility to adapt to performance trends.
0303 Seasonal SEO Planning
Factoring in the April busy season, we proactively shaped campaigns that addressed spikes in small-business accounting needs.
0404 Partnership-Driven Approach
By listening first and advising strategically, Sure Oak became a true extension of their marketing team.
Final Results:
61% increase in top 3 keyword rankings
Keywords increased from 139 to 224 over 6 months, reflecting strong SEO momentum.
Over the past 6 months, this page’s organic traffic grew 27%
Plus, top 3 keyword rankings surged 214%, signaling stronger competitiveness in search.
This core page grew 20% in traffic
The client also saw keyword rankings climb 114% in the top 10 and 47% in the top 3, confirming strong gains from the link-building strategy.
Thanks to this campaign, the client is now:
Ranking for 21% more organic keywords, expanding visibility across their target market.
Securing high-authority backlinks (average DA 53, with DA 70+ monthly) that boost long-term domain strength.
Driving consistent growth on core service pages, with traffic increases up to 20%.
Achieving significant lifts in top keyword positions, including a 214% surge in page-level top 3 rankings.
Better prepared for seasonal demand spikes, like the April tax season, with proactive SEO planning.
Supported by a strategic, partnership-driven approach, gaining not just links but trusted SEO guidance.
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Ready to Unlock the Same Growth for Your Business?
If you’re ready to increase rankings, drive more qualified traffic, and build authority with high-quality backlinks—Sure Oak can help.
