increase in AI search visibility
increase in AI conversions
increase in organic search conversions
A large share of historic organic traffic came from branded and navigational searches, but when host families started turning to AI chat tools, traditional search stopped delivering. AI Overviews and LLM-driven results increasingly answered au pair questions directly, so fewer visitors reached the client’s site — even though the brand still ranked well across the core terms.
Quarterly Localized Sessions
We stopped chasing visitor counts and started meeting families in AI chats and AI-generated answers, where they're already looking for au pairs and are ready to get started.
With the core au pair terms maxed out, we built state and city pages to capture high-intent local searches, giving families new ways to find the brand without competing against mature pages and keywords.
We applied our AI Search Optimization checklist across the site, structuring content so AI tools could easily extract and cite it, with cleaner access and stronger trust signals.
We maintained links to priority and location pages to accelerate rankings, and expanded reporting to track AI visibility and focus on what was working.
SEO, AEO/GEO,
& Link Building
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Ready to stand out in AI‑driven search?
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