How we achieved a 51% increase in software demo signups with our Game Plan

To reverse significant declining trends and help Maptive to grow significantly, a holistic SEO strategy was needed.

In order to best understand the current environment, and all of the opportunities and challenges working against us, we used our proprietary Strategic SEO Game Plan process: to determine what the overall opportunity is, what the scope should consist of, how long it might take to achieve results, and how this effort would improve Maptive’s bottom line.

The goal was to develop a comprehensive approach around on-page content strategy and optimizations that supported their biggest opportunities, as well as driving high-value, targeted backlinks to these key pages and to the website as a whole.

First, a website audit was performed to better understand the current roadblocks for indexation and user performance. Once these items were fixed and updated, an advanced SEO strategy began that included the following:

• Advanced Keyword Research
  
  • Research, Opportunities, Intent, Mapping
• Optimizations Development
  
  • In-depth on-page development for users, and in turn, search engines
• Content Planning and Updating
  
  • Current high-value page updates and new page development
• Link Building
  • Contextual link building services were employed to drive targeted traffic to key, high converting pages, and a scholarship backlink strategy was used to improve the overall domain authority of the website
• Thorough evaluations on progress and continued support to ensure proper trending
  • Ongoing tracking, analysis, and updates as needed

This Game Plan provided in-depth knowledge as to what the ongoing and holistic strategy should be, to ensure focus and priority were set on the highest opportunity areas. This, as well as executing the ongoing strategy, led to the fantastic results presented below.