Commercial Solar SEO Case Study
How we helped a commercial solar company to increase organic conversions by 228%
228%
Increase in organic conversions
123.5%
Increase in organic sessions
100%
Increase in top 3 keyword rankings
From Invisible to Influential: Cracking SEO for a Solar Brand
Commercial solar isn’t just about adding panels to the roof of a business. It’s about financing, engineering, long-term performance, and navigating utility regulations—all while helping businesses hit aggressive sustainability goals.
Our client has been in the game for over 25 years, delivering solar and energy storage solutions to businesses, schools, and municipalities across the U.S. They offer commercial solar energy solutions, including on-site installations and PPA financing options that help organizations lower energy costs without a large investment upfront.
But even with a strong track record and deep industry expertise, they faced a familiar challenge: how do you grow organic visibility when your site has limited content, a tangled domain history, and an organic blueprint that only includes your brand name?
Domain Frustration, No Content, and Zero Trust Signals—Now What?
Switching domains is like changing your storefront every few months—it confuses both users and search engines.
After several domain swaps due to acquisitions—first to an established domain, then back to the original—the client’s authority was left fractured. On top of that, they were launching a newly designed website with limited content.
With little to build on and search engines unsure of where to send trust, we were essentially starting from scratch.
Building SEO authority
Solution: From Zero to Authority in Commercial Solar
Building SEO authority in a complex, high-ticket industry like commercial solar requires more than best practices—it takes precision, insight, collaboration, and long-term thinking. We developed a scalable strategy that would help a commercial solar company secure visibility and become a respected leader in the solar industry.
01 Launch a Clean Technical Foundation
They had a fresh website ready to launch. But with a history of domain changes, the first challenge was establishing a clean technical SEO foundation. We achieved great success by executing mapped redirects and auditing site architecture. Crawlability and indexation were top priorities. By aligning technical elements with Google’s expectations, we created a clear runway for growth.
02 Scale with Conversion-Ready Pages
Next, we focused on the commercial solar company’s most important long-term growth opportunity: visibility for industry-specific and service-based solutions. Collaborating closely with their team, we built out a series of pages that were ready to encourage customers to act. Each page was written to reflect real commercial buyer intent—targeting key decision-makers like CFOs, energy managers, and procurement officers. Structured content addressed industry-specific pain points and offered concise, credible solutions, all while satisfying SEO best practices.
03Earn Trust, Build Authority with Strategic Link Building
We launched a full-scale strategic link building campaign rooted in relevance and trust, not volume. We began by segmenting the site into 1st, 2nd, and 3rd priority content tiers. Using backlink audits and competitive gap analyses, we identified head terms with the greatest opportunity and the weakest existing backlink profiles. Every link we earned pointed to a strategic page—reinforcing both topical relevance and domain authority that signaled to Google: this is a commercial solar brand worth surfacing.
04 Create Actionable Content That Compounds
With the technical base in place and authority growing, we executed a full-funnel content strategy designed for compounding returns. Using research tools, we identified high-volume, low-competition keywords aligned to decision-stage queries—then paired those insights with a deep understanding of our client’s audience. No fluff and no recycled “What is solar?” definitions. Instead, we produced in-depth, actionable blog content tailored to the real questions of real buyers. CFOs asking about PPA savings. Facility managers comparing solar + storage systems. Sustainability officers seeking guidance on long-term ROI. This was content built for real business growth with the main goal of moving prospects deeper into the funnel.
Results
When comparing Q1 results, year-over-year:
- 228% increase in organic conversions
- 123.5% increase in organic sessions
Keywords ranking in the top 20 increased dramatically!
Results showing keyword ranking improvements from Month 1 to Month 15: Top 3 rankings doubled from 10 to 20 (+100%), Top 10 increased from 18 to 76 (+322%), and Top 20 rose from 22 to 186 (+745%).
From Visibility to Victory: 2,782% Boost in Impressions and 160% More Clicks Through SEO Power Moves
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