Links Earned
Increase in Top 3 keywords
Increase Quarter over Quarter!
Operating in a highly competitive and regulated space, this publicly traded financial services client (USD $15B+ market cap) had a well-established backlink profile and dominant presence online. We have worked tirelessly to ensure that we are finding unique places and ways to earn links for this domain. With nine product lines ranging from loans to retirement planning, maintaining link diversity and relevance at scale was essential. Adding to the complexity: no access to Google Analytics data (because this client operates in a highly sensitive field and, for that reason, was unable to share data with us), the need for 500+ links per quarter, and a crowded field of competitors aggressively investing in SEO.
This client is a major financial services brand operating across numerous highly competitive product categories. Its website already attracted millions of organic visits each month and ranked for more than one million keywords, but maintaining that visibility required continued authority growth across a large number of priority pages.
With many internal teams, campaigns, and product areas competing for attention, the company needed a link-building partner capable of supporting SEO at enterprise scale.
Financial services content requires accuracy, relevance, and careful editorial control. Every placement had to support the client’s wider SEO priorities while meeting strict brand and quality expectations.
Sure Oak worked as an extension of the internal SEO team, managing outreach, content production, placement review, and reporting across multiple campaigns. This made it possible to deliver hundreds of contextual links each quarter without sacrificing relevance, consistency, or long-term search value.
High-volume link building can quickly become inconsistent when outreach, content production, placement review, and reporting are not carefully coordinated.
Sure Oak created a structured workflow that allowed hundreds of links to be delivered each quarter while maintaining clear quality standards and alignment with the client’s wider SEO goals.
The campaign supported a large website with multiple financial products, priority pages, and competing SEO objectives.
Each opportunity was reviewed for relevance, authority, editorial quality, and alignment with the client’s standards.
Sure Oak worked closely with the internal SEO team through regular reporting, shared priorities, and a flexible delivery process.
We focused on distributing links across multiple service and product pages to avoid over-optimization. This enabled us to maximize relevance and link equity across the entire domain.
Since the client couldn't share direct Google Analytics access due to compliance restrictions, we used custom dashboards from third-party platforms to measure traffic growth, keyword rankings, and SERP visibility. This allowed us to communicate transparent progress while maintaining data privacy.
We actively prospected across different niches aligned to each product category—mortgages, investing, student loans, and retirement tools. Each campaign was powered by high-quality content that matched publisher intent and user needs, boosting both authority and topical relevance.
Delivering ~500 links per quarter required an internal structure. Our team implemented workflow automations, added dedicated support staff, and ran frequent QA checks to ensure links met the client’s high standards—no toxic links, all white-hat, and deeply contextual.
Previous quarter indexed to 100
Cumulative Link-Building Performance
Sure Oak created a repeatable system capable of delivering hundreds of relevant links each quarter while maintaining consistent editorial and placement standards.
The campaign supported a 17% increase in Top 3 keyword rankings and quarter-over-quarter growth in total keyword visibility.
Clear communication, flexible campaign management, and transparent reporting allowed Sure Oak to operate as an integrated link-building partner rather than an external vendor.
SEO, AEO/GEO, Link Building, & Content Marketing
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