Insurance SEO Case Study
SEO 773% Increase in Traffic and 29X the Number of Referring Domains
724%
Increase in organic traffic
83%
Increase in total organic keyword rankings
2,800%
Increase in referring domains
Challenge
Building Trust, Authority and Organic Visibility in Insurance
The client operated in a competitive insurance search market where trust, authority and visibility were essential.
To grow organic performance, the company needed to strengthen its website authority, increase keyword rankings, and build a stronger foundation for long-term SEO growth.
Because insurance is a high-trust industry, the campaign needed to focus not only on traffic, but also on credibility, authoritative links, and relevant organic visibility.
About
An Insurance Brand Competing in a Trust-Driven Market
Helping Customers Find Insurance Information
The client provides insurance-related services and resources in a market where users compare options carefully before taking action.
Organic search visibility is especially valuable because potential customers often begin their research on Google before choosing a provider.
Competing Against Established Domains
Insurance SEO is difficult because many competitors already have strong domain authority, deep content libraries, and large backlink profiles.
To compete, the client needed a focused strategy that could increase trust signals, improve rankings, and build authority over time.
Turning Authority Building Into Organic Search Growth
Sure Oak focused on a strategy that combined SEO improvements with authority-focused link building.
The campaign aimed to increase organic traffic, expand keyword rankings, and grow the client’s referring domain profile.
By targeting relevant domains and improving the site’s organic foundation, Sure Oak helped the client gain stronger visibility in a competitive insurance search landscape.
Building Trust and Authority
SEO is a long-term effort for any business, which is why it’s important for newer businesses that don’t have the same level of domain authority and brand awareness as competitors to focus on SEO from the start. When the pet insurance provider contacted Sure Oak, the company had just recently launched its website, and they needed to get it to rank for several keywords in order to help pet owners find them on Google. The insurance company focused on improving its on-page SEO, and Sure Oak provided support with its link building services.
Prioritizing Organic Traffic to Key Pages
The insurance company understood that ads aren’t a long-term, sustainable solution to continuously drive traffic, which is why they wanted to focus on organic traffic. But not all traffic is equal, and it’s important to focus on the right pages in order to increase clicks and, ultimately, revenue. Sure Oak helped make sure they received high-quality links to pages that were most likely to convert users into customers.
Targeting Domains With Authority
Anyone can promise you backlinks from websites that have a domain authority in single digits. But that’s not very helpful. The best way to increase the authority of any website is to get backlinks from websites with more authority. That’s exactly what we did, specifically focusing on websites with a domain authority greater than 30, but many were from sites with a domain authority greater than 40.
01 We Built a Stronger Authority Foundation
Sure Oak focused on improving the client’s backlink profile with relevant referring domains. This helped the site build stronger trust signals and become more competitive in organic search.
02 We Improved Organic Visibility
The campaign targeted organic growth across important search opportunities. This helped increase traffic from users researching insurance topics and related services.
03 We Expanded Keyword Rankings
Sure Oak worked to grow the client’s total organic keyword footprint. As the campaign progressed, the site ranked for more relevant search queries and gained broader organic visibility.
04 We Focused on Sustainable SEO Growth
The strategy was built for long-term results, not short-term spikes. By combining SEO improvements with link building, Sure Oak helped the client create a stronger foundation for continued performance.
Increase in organic traffic
Increase in total organic keyword rankings
Increase in referring domains
Referring Domains Grew Dramatically
A major part of the campaign was focused on authority building.
By earning more relevant referring domains, the client strengthened its search credibility and improved its ability to compete in a crowded insurance market.
- Organic traffic increased by 724%
- Total organic keyword rankings increased by 83%
- Referring domains increased by 2,800%
- The site built a stronger authority profile
- Organic visibility improved across key search opportunities
Authority and Organic Growth
Traffic, keyword rankings and referring domains improved during the campaign
my.business
Organic traffic increased by 724%, helping the client reach more users through search.
Total organic keyword rankings increased by 83%, expanding the site’s search footprint.
Referring domains increased by 2,800%, giving the site stronger authority signals in a competitive insurance market.
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