How Sure Oak SEO Ampliﬁed Traffic to QuizGriz’s Website by 133% and 2X the Number of Referring Domains
Who is QuizGriz?
QuizGriz partners with industry experts and celebrities to create high-quality online quizzes across a multitude of topics and categories, including:
- Cars & Trucks
They offer a free plan with ads and a premium, ad-free plan. QuizGriz also offers quiz sponsorships – for ad-free users – which can be leveraged by companies looking to test and optimize their banner ads.
Separating Themselves From Competitors
Prioritizing Organic Traffic
Identifying the Biggest Opportunities
While optimizing a website with content related to so many different topics has its challenges, it also has its advantages. The fact that QuizGriz’s website had URLs and content related to so many topics meant there were a lot of potential keywords to target, many of which competitors weren’t capitalizing on.
Identifying those keywords was step 1.
The next step was integrating them into QuizGriz’s existing content — it turns out, when you have a quiz creation website, you already have content related to nearly any and every keyword.
These three pages are just a few examples of a strategy that was rolled out sitewide. In fact, we identified 129 existing pages that would benefit from being re-optimized.
In addition to developing a content strategy centered around existing content, Sure Oak performed a technical audit of the QuizGriz website, providing ways to improve its overall performance. We also executed a link-building campaign that more than doubled the number of referring domains.
Organic Traffic Growth
Organic traffic to the site grew 133.5% from January – June.
Organic Keyword Growth
Total organic keyword rankings grew 188% from January – June.
Number of Referring Domains
The number of referring domains increased by 101.2% from January – June.