SEO Link Building Case Study
582% Growth in Organic Traffic with Link Building and On-Site Optimization
– Edmund Zaloga, Founder, & CEO of Responsify
582%
Organic monthly traffic increase over previous year
DA 16 to DA 30
Domain Authority increase
810%
Organic monthly users increase over previous year
Who is Responsify?
Challenges
Needed Higher Domain Authority
As experienced inbound marketers, Responsify had specific goals when approaching Sure Oak SEO for help. They sought to increase their domain authority to 30. By having a specific goal in mind for domain authority, they aimed to get a lift in high-intent keywords and an increased presence on search with competitive key phrases that are most relevant to their target customers so they could see increases in revenue from site traffic. To help increase their authority, Responsify needed link building strategies around the services and industries they already serve. Due to their time being maxed out on serving their clients, they also needed assistance executing thought leadership pieces on high authority websites.
Revamping Their Website
While serving so many great clients Responsify realized they needed a fresh set of eyes on their website and to re-invest in their digital presence so they could continue to grow. They needed technical SEO expertise to review any site issues preventing pages from being ranked on search. After meetings with other SEO service providers, Responsify went with Sure Oak SEO concluding they have the right attitude and skills to help them increase their presence on search. “I spoke to many other SEO agencies and Sure Oak was by far the most personable, sharp, and reasonably priced,” Edmund recalls.
Solution
Before any link building could begin, Sure Oak SEO completed a technical audit of their website and its existing content along with extensive keyword research. In a series of recommendations, new keywords were identified and keyword density was also implemented to drive more incoming traffic. to increase their brand awareness and domain authority, a variety of link building strategies, integral to our link building services, were executed. Once they established citations and SERP stacking as foundational links, the focus went to powerful editorial links around their main targets:
- Healthcare marketing
- Ed tech marketing
- Inbound marketing funnel
Guest posts were written on Responsify’s behalf by Sure Oak SEO and placed on high authority websites to help increase their domain authority and awareness with their ideal audience.
In addition to the powerful editorial links, Sure Oak SEO also ran a scholarship campaign which helped to acquire 80+ .edu links. These links are typically websites with high trust and authority, helping to boost the website’s domain authority and trust significantly.
“It had an overwhelmingly great response which directly linked back to our site from a number of high-quality educational sources and universities,” Edmund says.
Results
“That helped all of the pages across our site to rank higher and because of that we are getting a considerably higher amount of leads coming through our website,” Edmund says. Thanks to this targeted SEO strategy, along with revamping and expanding their content, Responsify is seeing drastic increases in traffic through organic search including:
Ranking keywords increased nearly tenfold with over 1,500 keywords. A 582% increase in organic monthly traffic over the previous year.
Organic monthly users compared to the previous year increased by 810%.
As Responsify continues to help more of their clients reach their ideal prospects, both teams can see a continued partnership that leverage their deep expertise and proven results in SEO and content.
