Domain authority
Organic traffic
increase in total users
The client needed a link building strategy that prioritized quality over volume, ensuring content would attract natural backlinks while improving search rankings. They also wanted transparency, clear reporting for leadership, and a reliable way to track the impact of link building efforts across multiple programs and degree pages.
The university offers a broad range of undergraduate, graduate, and doctoral programs across fields such as psychology, healthcare, counseling, education, and online learning.
Each degree page serves a different audience and competes within its own search landscape, making it essential to prioritize the right pages and build authority around the programs with the greatest growth potential.
As an established educational institution, the university required every backlink opportunity to meet strict quality and brand standards.
Sure Oak developed a collaborative process that allowed the internal team to review domains, approve opportunities, monitor progress, and understand how each campaign supported long-term enrollment and visibility goals.
The university did not need links distributed randomly across the website. It needed a structured strategy that connected every placement with a specific degree program, keyword opportunity, or enrollment goal.
Sure Oak worked closely with the internal team to identify priority pages, review performance quarterly, and adjust link-building resources based on measurable results.
Every opportunity was evaluated for authority, relevance, content quality, and alignment with the university’s reputation.
Resources were directed toward degree pages with the strongest potential to improve rankings, traffic, and prospective student visibility.
Quarterly reviews and Looker dashboards gave stakeholders a clear view of link delivery, keyword growth, and page-level performance.
We analyze link performance and progress every three months, allowing stakeholders to understand impact and adjust priorities accordingly.
Collaborative sessions identify priority pages and allocate link building resources to maximize ROI.
Clients approve domains before publishing, ensuring all links align with brand standards and strategic goals.
From Sept 2025, link acquisition nearly doubled—from 32 to 62—directly contributing to stronger search visibility and rankings.
Targeted link building helped the Psychology Master’s degree page improve both traffic and keyword visibility.
The page attracted more prospective students while expanding the number of relevant searches for which it appeared.
Organic Traffic Before and After the Campaign
Degree pages across psychology, healthcare, education, counseling, and online learning achieved significant gains in traffic and keyword visibility.
High-quality and strategically approved links increased domain authority from 53 to 62 and supported broader sitewide growth.
Quarterly strategy reviews and shared performance dashboards gave stakeholders the insight needed to refine priorities and demonstrate measurable value to leadership.
SEO, AEO/GEO, Link Building, & Content Marketing
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