243% Growth in Organic Traffic with Link Building Campaigns
243%
Increase in Organic Traffic
117%
Increase in total organic keyword rankings
133%
Increase in referring domains
68%-2408%
Increase in organic sessions to target pages and 11 points increase in DA
Who is Mattress Nerd?
Challenges
Building DA and Improving Rankings
The company decided to partner with Sure Oak in order to increase organic traffic through SEO, which would increase its revenue through its ad views and links to affiliate websites.
Leveraging Links to Boost Organic Traffic on Top Pages
Before starting our link building campaigns, Mattress Nerd was already a well-established website and had respectable organic traffic numbers. However, the number of backlinks gained organically wasn’t enough to sustain accelerated growth, especially for specific pages on the domain. Our goal was to increase traffic to those pages while steadily increasing the overall number of keywords for the website.
Building DA and Improving Rankings
Acquiring backlinks from websites with little domain authority is easy. Getting links from established websites that have asserted their online value is more difficult, but it’s the best way to improve domain authority and sustain that improvement over a long period of time. And for a website like Mattress Nerd’s, which already had some authority, it’s really the only way. That’s why Sure Oak focused solely on websites with a domain authority greater than 30, and many had a domain authority greater than 40.
Solution
Results
Organic Traffic Growth
Organic Keywords
Referring Domains
Page-specific Results
For our contextual link building campaign, we began by identifying a few high-priority pages to focus on:
- https://www.mattressnerd.com/mattress-sizes/
- https://www.mattressnerd.com/best-mattress-for-back-pain/
- https://www.mattressnerd.com/saatva-review/
Just as we expected, we started seeing significant results in about eight weeks. And over the course of several months, our efforts led to significant traffic increases, ranging from 68 percent to 2408 percent:
Traffic Increase
Page: https://www.mattressnerd.com/mattress-sizes/
Link-building strategy: 10 links over 6 months (Nov 1st to March 31st)
Traffic increase: 13 to 329 session = 2430% Increase
Traffic Increase
Page: https://www.mattressnerd.com/best-mattress-for-back-pain/
Link-building strategy: 6 links over 6 months (Nov 1st to March 31st)
Traffic increase: 59 user sessions in February to 105 in March = 77% Increase
Traffic Increase
Page: https://www.mattressnerd.com/best-mattress-for-back-pain/
Link-building strategy: 19 links over 6 months (Nov 1st to March 31st)
Traffic increase 297 sessions in November to 500 in March = 68% Increase
