increase in overall organic traffic
increase in homepage traffic
increase in traffic value
Despite nearly a century of brand authority and nationwide recognition, the company was losing visibility in search. Homepage traffic and year-over-year lead volume were declining, competitors were overtaking it in local results, and high-converting pages were not attracting enough qualified organic traffic.
The client is one of the largest and most established moving companies in the United States. Through a nationwide network of affiliated agencies, the company helps individuals and families move safely and efficiently across virtually every part of the country.
Beyond residential moving, the company operates a robust logistics division that supports global supply chains. Its extensive network, international presence, and decades of industry experience have made it a recognized authority in transportation and logistics.
The company already had strong real-world authority and several pages that converted visitors effectively. However, its organic visibility and domain authority did not reflect that reputation.
The opportunity was to strengthen the pages already producing results, expand their reach, and create additional entry points for qualified organic leads.
Homepage traffic and year-over-year lead volume were trending downward. The company was also being overtaken by competitors in local search results and failing to rank for important industry terms.
Several pages were already converting visitors successfully, but they were not receiving enough qualified organic traffic. Their potential was clear, but the company needed a strategy for increasing their visibility.
The company had substantial real-world credibility, but its search authority did not match its industry reputation. Building stronger domain authority was essential for improving rankings and attracting more organic leads.
We developed a focused link-building strategy centered on reputable websites relevant to the transportation and moving industries. The goal was to strengthen authority without relying on generic or low-value placements.
We prioritized pages that were already demonstrating strong conversion potential and directed authority toward the URLs most likely to generate qualified leads.
High-quality backlinks were built to newly launched content pages, helping them gain visibility and creating additional organic entry points throughout the website.
We regularly reviewed backlink quality, identified SEO gaps, monitored performance trends, and shared actionable insights with the client to keep the strategy moving forward.
Organic Traffic
March 2020 vs. May 2024
#1 for “Moving Companies”
The client moved from position 20 to the top organic result for one of its most valuable industry keywords.
43% More Ranking Keywords
The site expanded from 19,655 to 28,282 organic keywords, increasing visibility across a much wider range of moving-related searches.
1,123% Increase in Traffic Value
The estimated value of organic traffic grew from $45,200 to $553,000 over the course of the campaign.
SEO, AEO/GEO, Link Building, & Content Marketing
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