Results: 381% increase in organic traffic
381% growth in organic traffic in just 5 months
- Every technique we used is 100% white hat.
- We combined 8+ strategies for maximum effect.
- We earned over 100 high-trust and high-authority links.
- We wrote over 70,000 words of original content guides.
- Growth continues to steadily increase.
The Opportunity
The Client:
The Problem:
The Solution: A Multi-Strategy Approach
- Infographic campaigns
- Comprehensive content guides
- Answering journalist requests
- Collaborative placements
- Blogger outreach
- Resource page inclusion
- Strategic relationship building
- Guest posting services
The Process:
Infographic Campaigns
While infographics are an “old” strategy, they are incredibly effective because:
- They are informative
- They are visual
- They are easy to embed in a website
- They make the other person’s website look professional
Comprehensive Content Guides
70,000+ Words of High-Quality Content
Journalist Requests
Resource Pages
The Results
Keyword: “spiritual life coach”
Results: From position 57 to 1.
Keyword: “how to find yourself”
Results: From position 45 to 6.
Keyword: “online life coach”
Results: From position 28 to 5.
Keyword: “feeling lost”
Results: From position 72 to 10.
High-Authority, High-Trust Backlinks
Why These Strategies Are So Effective
“Link-Earning” vs “Link-Building”
We know that “link-earning” is far more powerful than the traditional “link-building”. Why? Because when you create rich and high-quality content that other websites want to link to, they will naturally create backlinks for you. This creates far less resistance and is much more effective. “Link-building” is by definition not white hat, since to “build” a link you would manually place it on a website that you can control and manipulate. But “link-earning” means that you deserve the link, and it is freely given to you by other websites.
Multiple High-Authority Domains
It’s important that you earn links from multiple domains, rather than just multiple links from the same domain. This ensures that many other websites are “voting” for your website. We measure the authoritativeness of a link with the Moz metric of “domain authority”. Backlinks earned from higher domain authority websites will help you rank higher and get more organic traffic.
Building Relationships
Getting backlinks to your website in a legitimate and white hat way is the biggest challenge in SEO. This is because you cannot force or coerce other websites to link to you. Moreover, if you “build it”, they will not come, because you have to manually outreach to other websites and let them know about your great piece of content. However, asking for links won’t work, because website owners need more incentive to link to your content.
To make that happen, we work diligently to build relationships with websites, so that they not only “like” us as friendly, nice, helpful people who are fun to talk with, but so they also see we have something really cool to share.
