In order to help We Mount TVs reduce their monthly ad spend and drive more leads from organic search, we developed a comprehensive SEO strategy that involved revamping existing pages, creating long-form guides for new pages and generating high-quality backlinks to targeted pages.
For a company like We Mount TVs, which services several specific areas spread across the southeastern U.S., location is everything. That’s why a large part of our content strategy centered around improving existing service pages for the specific areas that We Mount TVs operates. We also identified service pages that were not location-specific that were already driving leads, and improved those, too.
The other part of our content strategy was to create unique, long-form content that provided users with a ton of value, at no cost. The following three pages were written, optimized and added to their website:
Best TV Wall Mounts of 2019
Projectors vs. TVs: Which is best for your setup?
Mounting a TV on Brick Fireplaces: In-Depth Guide
In order to increase the value of the improved and new content on We Mount TVs’ website, we implemented a link-building strategy targeted at high-quality links from authoritative domains.
Our link-building campaign not only generated several hundred backlinks; it increased We Mount TVs overall domain authority significantly, a huge step forward for the site and the company.
By partnering with Sure Oak, We Mount TVs significantly boosted its visibility on Google and other search engines and saw real results, which you can see below, from their investment.
Organic keyword rankings grew by 115%
from March – November.
We also implemented a scholarship link-building program, which generated 192 high-quality backlinks over an 8-month time period.
This helped increase the Domain Authority from 23 to 29.
New Organic users increased by 51.05%