The “green rush” has begun, making it even more difficult for dispensaries, cannabis delivery businesses, medical marijuana companies, and local CBD stores to stand out from the crowd. Your competition is fierce and growing every day. Plus, cannabis companies face unique challenges when it comes to marketing your services. Google, Facebook, and other platforms prohibit advertisements for marijuana, THC, and other cannabis products, and strict regulations limit how freely cannabis companies can use their social media accounts.
Search engine optimization (SEO) is a pivotal strategy for promoting your cannabis company. By strategically targeting specific keywords and phrases that your customers are searching for, your business can tap into available organic traffic from high-intent potential customers.
Partnering with a cannabis SEO agency can help you improve your rankings, boost organic traffic, and increase conversions and sales. At Sure Oak, we’re experts in cannabis SEO and use proven strategies to increase your visibility and attract more customers to your business. When you partner with our cannabis SEO agency, here’s what you can expect.
No two companies are the same, and no marijuana SEO marketing strategies should be the same, either. When you partner with our cannabis SEO agency, we take the time to get to know you. A deep understanding of what makes your company unique, your challenges, and your business goals is necessary to create a custom cannabis SEO strategy. From our first discovery call and throughout our entire partnership, we’ll work in close collaboration with your team to provide a tailored SEO strategy focused on driving results.
Our proprietary approach to keyword research is our secret sauce when it comes to earning incredible results for your cannabis company. We comb through thousands of related keywords in order to identify the terms that will provide the most value to your website. Our 360-degree analysis of keywords includes search intent, relevancy, competitive advantage, and audience targeting. Once we’ve zeroed in on the keywords we’ll focus on as part of your cannabis SEO plan, our team will create a content strategy that attacks each keyword.
Recreational and medical cannabis laws vary by state, making local cannabis SEO strategy even more important for your industry. About 80% of customers search online for local businesses near them, and customers are more likely to be loyal to businesses in their communities. The good news is, local SEO is often less competitive than targeting terms at the national level. Our SEO team uses local SEO for dispensaries and medical marijuana companies that will establish your business as a hometown favorite.
There are hundreds of ranking factors that affect how well your website performs in the SERPs. Our cannabis SEO services include a comprehensive technical SEO audit that inspects the entirety of your website. We’ll look at everything from page speed to site architecture in order to create a detailed picture of your website’s health. If we spot any issues, our team will make a plan to optimize your technical SEO to ensure your search performance is operating on all cylinders.
Link building is one of the most powerful marijuana SEO tools, and it’s our specialty. It can be a unique challenge to earn links with content about weed. Our cannabis SEO company has relationships with webmasters, bloggers, thought leaders, and other influencers that go back for years. We call upon these relationships to get our clients the kinds of links they won’t be able to get anywhere else, and we’ll get their sites and content promoted on relevant sites to increase authority and rankings.
More traffic doesn’t mean much if you’re not also seeing an increase in conversions. Asking your customers to take action can mean a lot of different things – online purchases, email signups, or scheduling an appointment. Our cannabis SEO agency will optimize conversions on your website through UX design, fantastic content development, and a well-designed sales funnel. An increase in conversion rate can make a huge difference in bottom-line results, and we’ll partner with you to improve your site’s performance.
Choosing the right cannabis SEO agency is one of the most important choices you can make for your website. Cannabis companies are on the rise, so are SEO agencies who claim to specialize in the world of marijuana SEO. But cannabis SEO marketing can be a minefield for those who don’t understand the strict regulations around the sale of cannabis products.
Choosing the wrong keywords can do more than tank web traffic. In some cases, cannabis companies can be penalized if their marketing techniques don’t follow strict rules set by local governments, national authorities, and even payment processors.
The team at Sure Oak knows how to color inside the lines. We create customized SEO strategies with proven techniques that follow all of the most recent cannabis marketing SEO guidelines and regulations. With us, you get the real experts and all the benefits that come with our experience.
The cost of cannabis SEO services varies from business to business. The quality of your website, your business goals, where your business is located, and the level of support your company needs all affect the cost of professional SEO support.
If you have questions about the cost of working with our cannabis SEO agency, reach out to our team. We’ll talk you through our prices and recommend the most effective services for your goals and budget.
Link building is a cornerstone of medical marijuana search engine marketing, SEO for dispensaries, and services offered by cannabis SEO agencies. Earning links on high-quality websites that point back to your business tell Google that your product is popular, relevant, and trustworthy. This infuses your business’s website with incredible search power.
Earning links can be a challenge, but we’ve honed our approach over more than twenty years. We can boil our link building strategy down to: