The “green rush” has begun, making it even more difficult for dispensaries, cannabis delivery businesses, medical marijuana companies, and local CBD stores to stand out from the crowd. Your competition is fierce and growing every day. Plus, cannabis companies face unique challenges when it comes to marketing your services. Google, Facebook, and other platforms prohibit advertisements for marijuana, THC, and other cannabis products, and strict regulations limit how freely cannabis companies can use their social media accounts.
Search engine optimization (SEO) is a pivotal strategy for promoting your cannabis company. By strategically targeting specific keywords and phrases that your customers are searching for, your business can tap into available organic traffic from high-intent potential customers.
Partnering with a cannabis SEO agency can help you improve your rankings, boost organic traffic, and increase conversions and sales. At Sure Oak, we’re experts in cannabis SEO and use proven strategies to increase your visibility and attract more customers to your business. When you partner with our cannabis SEO agency, here’s what you can expect.
Choosing to work with a cannabis SEO agency will expand your brand’s visibility at a large scale. Your site will rank for more high-intent keywords, improving the ability for customers to find your products and services. Higher rankings mean more traffic, more customers, a stronger brand presence online — and ultimately, growth.
Become a hometown favorite with local cannabis SEO efforts. Our team will increase your prominence in regional search results, Google My Business, and local directories. When customers are searching for cannabis near them, they’ll find your business.
A strong cannabis SEO plan will support other marketing efforts. We can help with content creation, link building, website design, and a full range of digital marketing efforts. We’ll strengthen your brand’s relationship with your customers through exceptional marketing at every turn.
Medical marijuana SEO comes with its own set of challenges, legal restrictions, and requirements. Our cannabis SEO agency uses proven tactics to increase your company’s visibility to doctors and patients alike, while ensuring your content doesn’t violate YMYL guidelines that could have Google penalizing your site.
As more states legalize recreational marijuana, the need for dispensary SEO strategy grows. Whether you’re selling weed through an e-commerce storefront, sell cannabis wholesale, or if you rely on local buyers, our cannabis dispensary SEO agency will help you reach your target audience.
There’s a huge market for CBD oils, tinctures, lotions, sleep aids, and all the other products made with CBD. We’ll create a strategy that targets valuable keywords related to all product types to ensure you stand out from the crowd and your customers can find their way to you, no matter what they need.
No two companies are the same, and no marijuana SEO marketing strategies should be the same, either. When you partner with our cannabis SEO agency, we take the time to get to know you. A deep understanding of what makes your company unique, your challenges, and your business goals is necessary to create a custom cannabis SEO strategy. From our first discovery call and throughout our entire partnership, we’ll work in close collaboration with your team to provide a tailored SEO strategy focused on driving results.
The cannabis industry is becoming increasingly competitive. Our SEO analysts will take a detailed look at your competitors who are ranking higher to understand what it will take to beat them. We’ll examine their keyword strategy, identify any gaps in their content, and audit the quality of their website. This close look helps us spot new opportunities for your marijuana SEO strategy, and we’ll craft a strategy to beat your competitors to new keywords, content development, and audience targeting.
Our proprietary approach to keyword research services is our secret sauce when it comes to earning incredible results for your cannabis company. We comb through thousands of related keywords in order to identify the terms that will provide the most value to your website. Our 360-degree analysis of keywords includes search intent, relevancy, competitive advantage, and audience targeting. Once we’ve zeroed in on the keywords we’ll focus on as part of your cannabis SEO plan, our team will create a content strategy that attacks each keyword.
Our copywriters and content strategists are experts in the cannabis industry. We know how to balance keyword usage, your brand’s unique voice, and industry regulations in order to create valuable content that your audience will love. Our in-depth keyword research and analysis of search intent informs our cannabis SEO content strategy. From content refreshes to creating brand new content for your website or blog, each piece will work to attract customers throughout the sales journey.
Recreational and medical cannabis laws vary by state, making local cannabis SEO strategy even more important for your industry. About 80% of customers search online for local businesses near them, and customers are more likely to be loyal to businesses in their communities. The good news is, local SEO is often less competitive than targeting terms at the national level. Our SEO team uses local SEO for dispensaries and medical marijuana companies that will establish your business as a hometown favorite.
There are hundreds of ranking factors that affect how well your website performs in the SERPs. Our cannabis SEO services include a comprehensive technical SEO audit that inspects the entirety of your website. We’ll look at everything from page speed to site architecture in order to create a detailed picture of your website’s health. If we spot any issues, our team will make a plan to optimize your technical SEO to ensure your search performance is operating on all cylinders.
The mobile-friendliness of your website has a huge impact on how well it performs in search. Over half of all users are surfing the internet from their phones or tablets. Google knows this and penalizes sites who don’t create a user-friendly, seamless experience for mobile users. We’re here to consult with you on how to optimize your page speed and create a responsive website so any user can navigate your site without friction – and so Google will reward you with high-intent traffic.
Link building is one of the most powerful marijuana SEO tools, and it’s our specialty. It can be a unique challenge to earn links with content about weed. Our cannabis SEO company has relationships with webmasters, bloggers, thought leaders, and other influencers that go back for years. We call upon these relationships to get our clients the kinds of links they won’t be able to get anywhere else, and we’ll get their sites and content promoted on relevant sites to increase authority and rankings.
More traffic doesn’t mean much if you’re not also seeing an increase in conversions. Asking your customers to take action can mean a lot of different things – online purchases, email signups, or scheduling an appointment. Our cannabis SEO agency will optimize conversions on your website through UX design, fantastic content development, and a well-designed sales funnel. An increase in conversion rate can make a huge difference in bottom-line results, and we’ll partner with you to improve your site’s performance.
We believe in transparency, which is why our cannabis SEO agency sends out regular reports. We’ll develop a custom GDS report that will track key metrics, like keyword rankings and organic traffic, to monitor the performance of your site. You’ll know exactly how well the SEO strategy is working and what adjustments we might make to boost the performance even further. In addition to monthly reports, you’ll have calls with our team where we’ll go over the results and answer any questions you have.
Choosing the right cannabis SEO agency is one of the most important choices you can make for your website. Cannabis companies are on the rise, so are SEO agencies who claim to specialize in the world of marijuana SEO. But cannabis SEO marketing can be a minefield for those who don’t understand the strict regulations around the sale of cannabis products.
Choosing the wrong keywords can do more than tank web traffic. In some cases, cannabis companies can be penalized if their marketing techniques don’t follow strict rules set by local governments, national authorities, and even payment processors.
The team at Sure Oak knows how to color inside the lines. We create customized SEO strategies with proven techniques that follow all of the most recent cannabis marketing SEO guidelines and regulations. With us, you get the real experts and all the benefits that come with our experience.
SEO is our passion, and our expert Sure Oak team has been around since the beginning. We have over 20 years of experience creating and executing strategies for all types of businesses. We’re known in the industry for our dedication to our clients, our exceptional outcomes, and our unique approach to SEO. When you choose our agency, your website will benefit from years of our hard-won experience.
We strive to be more than just your marijuana SEO agency, we’ll be your partner. From the moment you decide to work with us, we will align on your unique business goals and do everything in our power to help you achieve them. Your company will have the support of our entire team of SEO experts on your side. With Sure Oak, you can expect the same quality of service that you’d get from an in-house agency.
We’re more than a cannabis SEO agency, we’re a full service digital marketing machine. In addition to providing guidance on SEO, we can help with content marketing, digital PR, website design, and everything else you need to support a thriving digital ecosystem. If you have questions about what services will best support your SEO efforts, just ask. Our consultants will guide you to the options that will work best for your needs.
From the moment you decide to partner with our SEO agency, your business goals become our goals. We’ll seamlessly integrate with your team, giving you the same kind of support that you would expect from an in-house agency. Whether you’re looking to grow sales, schedule more clients, or increase brand visibility, we’ll help you do it.
The cost of cannabis SEO services varies from business to business. The quality of your website, your business goals, where your business is located, and the level of support your company needs all affect the cost of professional SEO support.
If you have questions about the cost of working with our cannabis SEO agency, reach out to our team. We’ll talk you through our prices and recommend the most effective services for your goals and budget.
