It’s estimated that 7% of all Google searches are related to health and wellness. That’s around 70,000 searches a minute. Your audience is out there, and they are looking for your health and wellness services every day. If your prospective customers can’t find you on the search engine results page (SERP), they’ll find your competitors.
Partnering with a health and wellness SEO agency will give your business the expertise needed to get your website at the top of the search results. Search engine optimization (SEO) is a digital marketing strategy that optimizes keyword use, content, and technical aspects of your site to boost it up the SERPs. When you win in search, you’ll maximize the amount of organic traffic that comes to your website.
The foundation of any successful SEO strategy is keyword research. We will research and analyze keywords for health and wellness companies and narrow down the list to the most effective terms. SEO terms aren’t all created equally. For example, keywords for lifestyle blogs will differ greatly from ecommerce health and wellness keywords. Our experts will pick the right ones for your business and map them to each page of your website.
After we’ve created your company’s personalized keyword plan, we’ll create and develop content. Our experts will audit your existing content to check its performance and find gaps in your content. Then, we’ll refresh the content on your website with strategic keyword usage. When needed, we’ll create brand new content that fills any holes in your content strategy and provides valuable information to your prospective customers.
Content and keyword use aren’t the only things that affect how well your website performs in search. There are several technical factors that are working behind the scenes that Google and other search engines value. Our health and wellness SEO services include a comprehensive technical SEO audit of your website. We’ll analyze everything from your site architecture to page speed and flag anything that is negatively impacting your rankings.
Search engine optimization, also called SEO, is the process of gaining organic traffic from search engine results pages. Websites will be optimized for specific keywords, enabling them to rank higher on the SERPs. The goal is to make it on the first page of the search results in order to beat out the competition and attract as many visitors as possible.
SEO for health and wellness businesses use similar strategies that other businesses employ to optimize their sites. However, health and wellness businesses face some unique challenges when it comes to marketing their services, including a very competitive industry and strict regulations. Partnering with a health and wellness digital marketing agency like Sure Oak is a proven way to see results from this approach.
Our health and wellness SEO agency will bring several benefits to your business. The first, and most important, is that we’ll help bring more visitors to your site. Attracting more organic traffic is necessary if you want to grow your business.
And our team will do more than just capturing any old traffic. The organic visitors to your website will be qualified, relevant traffic. We do this by thoroughly researching your target audience and keywords to zero in on what they’re searching for and why. Our strategy will prioritize keywords near the end of the sales funnel so traffic comes to your website when they’re ready to convert.
We can also help with a wide range of SEO and digital marketing strategies. This includes local SEO to help potential clients in your community find your business, PPC campaign management for a quick boost in visits, and conversion rate optimization to turn the extra traffic into more revenue.
If you’re new to SEO or not sure what your business needs, schedule an SEO strategy consultation. Our SEO experts will talk with you about what we offer and which services might work best for your business.
The cost of health and wellness SEO services varies. It will depend on the maturity of your website, the size of your site, your specific goals, your niche, the level of support you’re looking for, and several other factors. No matter what your budget is, our team will work with you to find a plan that will fit your needs. If you’d like a quote, give us a call. We’ll talk you through our pricing and what our health and wellness SEO agency can do for you.