Insurance SEO Services

SEO is a powerful online lead generation tool for insurance companies looking to get ahead of the competition. Let us develop an insurance SEO strategy that will get you in front of new potential customers!

Results-driven SEO for Insurance Companies, Agents & Brokers

Insurance is a necessity. We need car insurance, health insurance, home insurance, life insurance, and even pet insurance. With so many different types of products on the market, the insurance industry is saturated. There are thousands of insurance companies in the United States and abroad, creating stiff competition.

Insurance companies are all vying for the same business, and it can be incredibly challenging to break through the noise. Some have resorted to flashy websites with lots of bells and whistles. Others have created an engaging social media platform or insightful blog chock full of valuable information. But there’s something else that allows insurance providers to truly leverage their lead-generating tools: search engine optimization (SEO).

Using SEO for insurance company strategies can help your website appear when potential customers are searching for relevant terms. We use keyword targeting, content optimization, technical optimizations and other strategies to help our insurance clients appear on the first page of search results, gain relevant organic traffic, and increase conversions.

Let’s Increase Your Lead Flow with Insurance SEO Services!

Who Do We Work With?

Our team has helped thousands of clients improve their SEO and grow their revenue over the last 20+ years. We have worked with insurance companies, insurance agents, insurance agencies, and insurance brokers. Our experts understand the unique challenges each type of insurance business faces, and we know what SEO strategies are proven to work.

While we can help all types of insurance businesses, we specialize in insurance companies who rely heavily on capturing the majority of their customers online. If you’re selling insurance to a nationwide audience or if you rely on online sales and lead generation, search engine optimization is one of the most powerful marketing tools you can use.

Our insurance SEO agency will research keywords that capture target audiences at all stages of the buyer journey, and ensure they get through your sales funnels through strategic interlinking and effective conversion rate optimization. Whether you’re looking to build brand awareness or capture customers when they’re ready to buy, we’ll create a customized SEO strategy for your business.

Insurance Agencies & Companies

Marketing your products is difficult when your potential customers can’t find you. Our insurance SEO strategies will help you climb the SERPs so your insurance agency appears where your customers are searching. Whether you’re selling health insurance, car insurance, or anything in between, our team can help.

Insurance Brokers

You’re busy helping your customers compare different insurance plans, let us take over your SEO strategy. We’re experts in SEO for insurance brokers. Our unique approach will boost your organic traffic, bring in qualified leads, and establish your brand presence.

Insurance Agents

There are almost two million registered insurance agents in the United States. Our insurance SEO agency will use proven strategies to give your website a competitive edge over your competitors. When you’re ready to stop being a face in the crowd, it’s time to invest in insurance SEO services.

What to Expect from Sure Oak’s Insurance SEO Services

Without a sound insurance SEO strategy, you’ll miss out on a huge opportunity for customers to discover your business. In the digital age, you’re competing with insurance companies across the world. In order for customers to find your business online, you need to appear at the top of the SERPs.

But it’s not enough for customers just to be able to find your business online; it should be effortless. Showing up at the top of search results for relevant keyword phrases does just that. SEO, essentially, does the “finding” for them, quickly connecting your business to people already looking for an insurance provider. 

Sure Oak’s SEO game plan takes the nuances of your industry and combines them with the realities of your digital assets to determine the best course of action to maximize your SEO. Here’s what you can expect when you partner with our insurance SEO agency:

Goal Alignment

Our SEO insurance services will begin with goal alignment. During our discovery call, we’ll talk with you about your goals, your unique challenges, and what makes your insurance company different from your competitors. No one understands your business better than you, and no one knows SEO better than us. Collaboration will take your insurance SEO strategy to the next level.

Target Audience Insights

Understanding the “why” behind your audience’s searches is as important as knowing “what” they’re searching for. We’ll look at consumer data to get detailed insights on your target audience and how to reach them. Our analysis will guide our insurance SEO strategy recommendations.

Custom SEO Strategy

No two businesses are the same, which is why we create a customized SEO strategy for every insurance company we work with. When you partner with our insurance SEO agency, we can build a personalized SEO Game Plan for your business. This is a detailed roadmap that will lead you to improved organic traffic, better rankings, and higher conversion rates.

Competitor Analysis

The insurance industry is extremely competitive. But with a well-thought-out insurance SEO strategy, you can edge out your competitors — especially if they’ve neglected their SEO or not leveraged every available opportunity effectively. We’ll examine your competitors’ websites to see how their strategies are working, where you’re already out-performing them, and where there are opportunities they haven’t noticed or taken advantage of yet.

Keyword & Content Strategy

Our leading keyword research services are the secret ingredient behind the exceptional results for your insurance company. We pour through thousands of keywords and analyze each one for search intent, relevancy, competitive advantage, and audience targeting. Our experts will prioritize keywords that your business is most likely to bring and will bring in relevant organic traffic.

Local SEO Audits

Insurance is perceived as a big business, but it does have a local element. Insurance policies and rates can vary widely from state to state and city to city, meaning that marketing efforts need to be tailored for each relevant location. Our SEO experts will do the work to help you appear in local searches, online directories, and more to establish your presence in the community.

Local Content Optimization

Providing valuable local content is necessary if you want to attract more potential customers to your website. Our content team will identify topics that are relevant to any local communities you serve. Depending on your needs, we’ll either create insurance SEO content for you or give your team everything you need to write it in house.

Google My Business Optimization

Google My Business (GMB) is a free online directory where you can list your location, hours, contact information, services, and more. Optimizing your GMB profile helps you appear in local searches, Google Maps, and Google Services. Keeping this information updated makes it much easier for local clients to contact your business.

Building & Managing Local Citations

Potential customers are searching through online directories to find insurance companies and insurance agents every day. Building and managing high-quality listings in directories is a foundational part of our insurance website local SEO services. We’ll help you develop and earn listings on directories like Google My Business, Yelp, and any others relevant to your particular business.

Technical SEO Auditing

There are several technical factors that work behind the scenes and affect your search rankings. Our insurance SEO services include technical SEO audits. We’ll examine the inner-workings of your site to ensure that everything is working together optimally. If we spot any problems, we’ll fix it as part of our insurance technical SEO services or provide direction for your developer to implement.

Mobile & Site Speed Optimization

Potential insurance customers are searching for life insurance policies, homeowners insurance, and everything else while they’re on the go. If you’re not optimizing your website’s page speed and improving the experience for mobile-users, you’re leaving money on the table. We’ll help you create a responsive website so users can navigate your site from any device without friction.

Analytics & Reporting

Transparency is as important to us as it is to you. We set up analytics and send out monthly reporting so you can see exactly how your website is performing. We track key metrics, like keyword rankings and organic traffic. You’ll see exactly what’s working, what we need to tweak, and ask any questions that you have. We can develop customized reporting to reflect your needs and goals.

Why Should Your Insurance Company or Brokerage Work With Sure Oak?

Have questions about SEO for insurance companies? We’re here to help. Even insurance professionals who understand SEO and have worked to improve their own can struggle to wrap their heads around everything that makes up a comprehensive SEO strategy. Don’t worry. We’ll help you make sense of it. Sure Oak is dedicated to the success of our clients and we tenaciously pursue excellence in every aspect of SEO.

Over 20 Years of SEO Experience

When you partner with our insurance SEO company you’ll immediately have access to over 20 years of experience. Our team has been around since the beginning of SEO, and we’ve been fine-tuning our strategies for over two decades. Our SEO agency is known in the industry for our dedication to our clients, our exceptional outcomes, and our proprietary approach to SEO strategy. From nationwide insurance companies to agents hoping to stand out from the crowd, our team can help.

You’re Not A Client, You’re Our Partner

From our first strategy call throughout the implementation of your insurance SEO services, we’ll be your partner. Our team will align with you on your business needs, collaborate closely with your team, and do everything in our power to help you achieve your goals. The Sure Oak team will provide the same level of support and service that you’d expect from a member of your own team.

We Can Help With More Than SEO

We’re more than an insurance SEO agency, we’re a full-service digital marketing firm. In addition to helping you create and execute an SEO strategy, we can help with content marketing, digital PR, website design, and everything else you need to support a thriving digital ecosystem. If you have questions about what services will best support your SEO efforts, just ask. Our consultants will guide you to the options that will work best for your needs.

Speak with an
Insurance SEO expert

Insurance SEO FAQs

Investing in SEO is the secret to capitalizing on digital assets, including your website and your social media accounts. Put simply, it’s how you drive users to your website, without shelling out money for advertising. And the better your SEO, the more exposure you’ll get online.

In order to utilize SEO as a lead-generation tool, you must focus on optimizing the aspects of your website that affect search rankings, which are the literal rankings search engines, like Google, use to list websites on their search engine results pages (SERPs).

Search rankings are determined by a long list of ranking factors. Ideally, your website is one of the top results that appear when users search for specific terms or search queries related to your insurance agency’s offerings. The top-three spots are nirvana because 75 percent of consumers do business with one of the top three search results on Google. In fact, very few users even make it to the second page of search results, as the first page receives 95 percent of clicks.

So how does this relate to insurance? Customers are looking for insurance products online. And when they do, they’re likely going to pick one of the top search results. You want one of those spots, and investing in high-quality SEO is the most effective way to get there. And once you’re there, you’ll start to see a steady flow of traffic to your website, which translates to a steady stream of potential customers in need of insurance.

Yes, SEO works for insurance companies. We specialize in helping insurance companies who serve customers nationwide or worldwide. In order to cut through the digital noise and stand out on a national scale, insurance SEO needs to be a cornerstone of your digital marketing efforts. By optimizing your website for relevant searches, customers will have an easier time finding your insurance company’s website. This gets your offerings in front of more potential customers, especially when they’re ready to make a purchase.

Attracting clients through insurance SEO is straightforward, but it takes time. In order to promote your insurance company’s website, you need to:

  • Appear in relevant searches
  • Offer valuable, unique content
  • Target customers from all over the country by using a diverse keyword strategy
  • Provide a smooth user experience for all types of users
  • Maintain detailed, informative product and service pages

Using SEO for insurance agents to promote your business uses a similar approach to insurance SEO. Your insurance website should:

  • Appear in relevant searches
  • Offer valuable, unique content
  • Appear in local SEO searches and online directories 
  • Provide a smooth user experience for all types of users
  • Maintain detailed, informative careers pages