The right to legal counsel is a cornerstone of American democracy. The services that attorneys provide ensure that justice is served, rights are upheld and compliance is met. What they do and how they do it is extremely important.
And, fortunately, no matter what type of law you practice, there will never be a shortage of work. Individuals and businesses in the U.S. will always require legal services. In fact, there are more lawyers in the U.S. than any other country in the world, 1.35 million, to be exact. That puts us at about one lawyer for every 246 Americans.
And while that means there’s a lot of work available, there’s also a lot of competition, which raises the question, how do you bring in the lion’s share of that available business? The answer is search engine optimization (SEO).
The competition lawyers face is steep, especially in the United States. In fact, the U.S. has more attorneys than any other country. If you do a Google search for “law firms” or “lawyer,” you’ll see just how many different websites pop up. These are your search competitors.
Search engine optimization can help your business’s website appear at the top of the search results page. When you beat your competitors in search, you’re more likely to capture a greater share of organic traffic. The first result on a SERP gets about 33% of clicks.
If your website isn’t performing well in the SERPs, it’s time to get expert help. Partnering with an SEO agency that specializes in law firm SEO services is the most effective way to boost your website’s performance, get in front of more clients, and continue to grow your firm. Our SEO agency can help you with:
Implementing a law firm SEO strategy ensures people looking for legal services can find your business on Google. But discovering your business is only the first step. An optimized website also provides an exceptional user experience that will help not only get prospects to your site, but also sell them on your services once they get there.
Our proven approach uses detailed keyword research, content optimization, and technical analysis to target search terms that are most likely to bring qualified leads to your law firm’s website. This will expand the number of keywords that you rank for, helping more potential clients find you.
Pay-per-click (PPC) advertising can complement a robust SEO strategy. While SEO takes 6-12 months before you see full effects of your optimization strategy, PPC advertising can have an almost immediate impact on your traffic and conversions.
With PPC advertising, you’ll pay to appear in specific search results. These ads need to be targeted to the right people, right location, and right timing in order to get a good ROI. Our digital marketing agency for law firms has specialists on staff who can create PPC campaigns for law firms that will capture more warm leads while you’re waiting for the full effects of your SEO strategy to kick in.
When you’re looking for a local product or service, how do you find it? Most people start with a Google search. Finding legal services is no different. In fact, 46% of Google searches are for local products and services.
Even though most people think of legal services as big business, it’s also very local, and local traffic is easily captured and converted with the right SEO strategy. Ignore attorney SEO, and you’ll miss out on a huge opportunity for people to discover your business.
Our local SEO services for law firms include updating your Google My Business (GMB) profile, making sure your business appears in relevant online directories like Yelp, and making sure that your firm appears in local packs in the search results.
SEO should be a pillar of your digital marketing efforts, but other strategies are necessary if you want to find and keep more clients. As a full-service digital marketing agency, we can help you with website design, conversion rate optimization, digital PR and review management, and everything else you might need.
Plus, an optimized website supports marketing efforts like email marketing, social media marketing, content marketing, and more.
Whether you realize it or not, people are looking for legal services online. According to the National Law Review, 96% of clients use a search engine to find a lawyer. If you’re not getting your business’s website on the first page of relevant searches, potential clients will choose your competitors every time. Investing in the right legal SEO strategy is the most effective way to get meaningful results and dramatically increase your caseload.
When you partner with Sure Oak for law firm marketing services, you can expect:
Understanding what strategies your search competitors are using will give you a competitive edge. As part of our law firm SEO services, we’ll analyze your competitors’ websites. Our experts will look at their keyword rankings, content, and backlink profiles. We’ll use this information to spot content gaps in your strategy, zero in on relevant keywords, and identify opportunities that your competitors haven’t noticed yet.
Our proprietary approach to keyword research services is our secret sauce when it comes to earning incredible results from your law firm SEO strategy. We identify thousands of keywords and perform a 360-degree analysis for search intent, relevancy, competitive advantage, and audience targeting. Our experts will prioritize keywords that your business is most likely to bring and will bring in relevant organic traffic.
Laws vary by place, and customers are searching for legal representation in their jurisdiction. It’s common for potential clients to search for terms like “lawyer near me.” Local SEO needs to be a large piece of your law firm SEO strategy. The good news is, local SEO is often less competitive than targeting terms at the national level. Our SEO experts will do the work to help you appear in local searches, online directories, and more to establish your presence in the community.
Clients’ needs vary by location, and local content optimization is necessary if you want to provide valuable information and attract more people to your site. Our content team will identify topics that are relevant to the local communities your law firm serves. If you have an in-house content team, we’ll hand over detailed creative briefs so you can write the content yourself. If you need more support, no problem. We can create locally optimized content for you from scratch.
Customer reviews can be a massive help to your business. About 93% of consumers read reviews before making some kind of purchase. Gathering and managing reviews can help you stand out from the noise of your competitors. Our SEO experts can help create a customer reviews strategy for your law firm.
Google My Business (GMB) is a free online directory where you can list your location, hours, contact information, services, and more. Optimizing your GMB profile helps you appear in local searches, Google Maps, and Google Services. Making this information readily available and keeping it updated reduces challenges potential clients face when searching for legal representation and helps you appear more frequently in searches.
Providing valuable local content is necessary if you want to attract more potential customers to your website. Our content team will identify topics that are relevant to any local communities you serve. Depending on your needs, we’ll either create insurance SEO content for you or give your team everything you need to write it in house.
Google My Business (GMB) is a free online directory where you can list your location, hours, contact information, services, and more. Optimizing your GMB profile helps you appear in local searches, Google Maps, and Google Services. Keeping this information updated makes it much easier for local clients to contact your business.
SEO services for law firms include managing local SEO citations. These are business listings of your company name, address, and phone number on online directories. Building and managing high-quality listings in directories like Google My Business, Angie’s List, Yelp, and other directories specific to your business helps you expand your visibility and have more control over your online reputation.
Your potential clients are searching for legal help on desktop and mobile devices. Google prioritizes websites that have a good mobile experience. We’re here to optimize your page speed and create a responsive website so any user can navigate your site without friction.
Transparency in reporting is incredibly important to us. That’s why our law firm SEO company sends out regular reports. We track key metrics, like keyword rankings and organic traffic, to monitor the performance of your site. You’ll see exactly what’s working, what we need to tweak, and ask any questions that you have.
There isn’t a one-size-fits-all formula for impactful SEO. Every SEO strategy requires analyzing your law firm’s entire online presence — your website, social media profiles and business directories — in order to determine what’s going to provide the most value.
At Sure Oak, we understand the legal industry and together, our team has successfully executed countless law firm SEO strategies. We know how to get your website to the top of the SERPs, and we offer flexible engagement options for law firms of all sizes or may only require specific services.
We’re passionate about SEO, and we’ve been around since SEO was new. With over 20 years of experience, we’ve created and executed strategies for thousands of clients over the years. Our SEO agency is known in the industry for our dedication to our clients, our exceptional outcomes, and our proprietary approach to SEO strategy. Partnering with us instantly gives your law firm years of hard-won experience.
When you choose us, we’ll be more than your law firm SEO company, we’ll be your partner. Our team will align with you on your business needs, collaborate closely with your team, and do everything in our power to help you achieve your goals. The Sure Oak team will provide the same level of support and service that you’d expect from a member of your own firm.
We can help with more than just law firm SEO, we’re a full-service digital marketing firm. In addition to helping you create and execute an SEO strategy, we can help with content marketing, digital PR, website design, and everything else you need to support a thriving digital ecosystem. If you have questions about what services will best support your SEO efforts, just ask. Our consultants will guide you to the options that will work best for your needs.
Our client, a mom-and-pop legal processor, was struggling to carve out a web presence against large competitors like LegalZoom. Our work began in December 2020 with the goal of first reworking all site pages, deleting those that were obsolete, consolidating those that cross-competed, and completely revamping the user experience. This included redesigning some layout features, creating new content, and optimizing for relevant keywords. Our client saw an increase in all metrics, including a 439% bump in conversions.
SEO is the most effective way to ensure your business can easily be discovered online. All your digital assets, including your website, your Google My Business (GMB) listing and your social media accounts are presented to users based on how well you’ve leveraged SEO.
The number of times your firm appears to clients searching for an attorney online is based on the effectiveness of your lawyer SEO. The better your SEO, the more frequently people will be exposed to your law firm online. Simply put, SEO drives users to your business by way of search engines.
More specifically, SEO for law firms involves optimizing your website and other digital assets so they meet the requirements laid out by search engine ranking factors, criteria that Google and other search engines use to determine a website’s position on the search engine results pages (SERP).
With every SEO strategy, the goal is to be in one of the top three spots on SERPs because 75% of consumers do business with one of the company’s in the top-three results. Not only that, very few users even bother looking at the second page of search results; search results on the first page earn 95% of clicks. Prospective clients are looking for you online. And if they can’t find you, they’re going to go with an attorney they do find.
SEO for health and wellness businesses use similar strategies that other businesses employ to optimize their sites. However, health and wellness businesses face some unique challenges when it comes to marketing their services, including a very competitive industry and strict regulations. Partnering with a health and wellness digital marketing agency like Sure Oak is a proven way to see results from this approach.
Yes! SEO is one of the most effective types of digital marketing for all businesses, including law firms. Lawyer SEO services can help you capture more organic traffic and grow your caseload. If you aren’t sure how law firm and attorney SEO services can help your business, give us a call. Our agency will talk you through how we can help.
And our team will do more than just capturing any old traffic. The organic visitors to your website will be qualified, relevant traffic. We do this by thoroughly researching your target audience and keywords to zero in on what they’re searching for and why. Our strategy will prioritize keywords near the end of the sales funnel so traffic comes to your website when they’re ready to convert.
We can also help with a wide range of SEO and digital marketing strategies. This includes local SEO to help potential clients in your community find your business, PPC campaign management for a quick boost in visits, and conversion rate optimization to turn the extra traffic into more revenue.
If you’re new to SEO or not sure what your business needs, schedule an SEO strategy consultation. Our SEO experts will talk with you about what we offer and which services might work best for your business.
The fact of the matter is that people are searching for legal representation online. The American Bar Association found that up to 40% of law firms don’t have any online presence at all, and more than a third of the ones that do haven’t updated their sites in three or more years. This doesn’t create a good user experience for potential clients, and sends them into the arms of law firms who do have high-quality websites.
Optimizing your site will put you at the top of other law firms in your area and help potential clients find your services.
