More than three-quarters of the population, 77%, look for healthcare providers on the Internet. And when they do, research shows three out of four Internet users will engage the services of one of the top three search results.
To make sure your pages appear on the first page of search results for the terms potential patients are using you’ll need to invest in healthcare search engine optimization (SEO) services.
Your website must be optimized so patients can easily find it on search engine results pages (SERPs), but there’s a lot more medical SEO can do for you than simply increase your page rankings. Here are a few ways SEO can further assist your practice:
Reputation is important in every industry, but it’s even more important in the medical field. Research shows that more than 34.7% of people place a lot of value on a doctor’s online reputation. Not only that, but people have also reported avoiding a practice because of negative reviews.
Fortunately, SEO is a great tool for boosting your credibility by increasing your website’s visibility on search engines, improving your Google My Business profile, and adding the right content to your social media profiles.
Getting patients to come back to your practice is just as important as attracting new ones, and a comprehensive medical SEO strategy is a key part of making sure that happens.
Turning one-time patients into recurring patients has the power to significantly impact your practice. With the right healthcare SEO strategy, led by expert healthcare SEO consultants, you’ll be well on your way to growing your recurring patient list.
A healthcare practice is a local business, and a lot of people look for information about local businesses online. Research shows that 46% of Google searches are for local products and services.
For potential patients to learn about your practice, they must first find you online. The right local SEO strategy will help them find you and allow them to easily learn why your practice is perfect for their medical needs.
The healthcare industry is vast and complex. Prospective patients are navigating a confusing landscape of different healthcare providers, insurance companies, out-of-pocket costs, and medical treatments. You need a healthcare SEO agency that understands the challenges you’re facing and knows what to do to help you win in search.
Our healthcare SEO company has worked with several types of medical clients, from chiropractors to plastic surgeons to cosmetic dermatologists. Sure Oak tailors our healthcare SEO services to each client to ensure that you meet your goals. Whether you’re hoping to schedule more doctor appointments, teach potential clients about Botox, or help people find your healthcare office, we’ll create the perfect strategy for you.
The game plan guides our SEO efforts and is informed by the nuances of the healthcare industry. This guided architecture determines how to best optimize your website and maximize your SEO.
Our SEO services include important aspects of every great SEO strategy such as advanced keyword research, technical audits, content optimization, competitor analysis, and more.
Sure Oak’s unparalleled link building process ensures your best content will be featured on industry-leading websites.
SEO is an important part of a digital marketing strategy for every business, including medical practices. Knowing how to increase local visibility takes a specialized SEO skill set and leveraging those skills to increase a website’s page positions is no easy feat.
That’s why it’s so important to work with an agency that understands medical SEO. Investing in your online presence the right way could have a huge impact on the long-term success of your practice. Sure Oak is dedicated to your success and we tenaciously pursue excellence in every aspect of SEO. Contact us today for a free SEO strategy review to learn how we can grow your practice through powerful SEO.
