Now more than ever, people are looking for medical professionals online. More than three-quarters of the population, 77 percent, look for healthcare providers on the Internet. And when they do, research shows three out of four Internet users will engage the services of one of the top three search results.
Clearly, an online presence is extremely important to people who require medical services. Without it, you’re missing out on at least three-quarters of potential patients who are searching for a medical provider. You might be thinking, “I just invested a ton of money in a new website.” At that point, the question becomes, are people finding it?
You may not even know, and that’s OK. But there’s something you can do to make sure your pages are appearing on the first page of search results for the terms potential patients are using: invest in search engine optimization (SEO).
SEO is the best way to increase the flow of traffic to your website organically. Think of it like a toolbox filled with different strategies and techniques you can use to tweak your website and other digital assets so your pages rank higher than competitors’ pages on the search engine results pages (SERP).
There are many ways to improve your website’s SEO and increase search rankings, and it typically requires leveraging a variety of improvements made on your website and even off your website, as well as your social media accounts and any other online profiles, like your Google My Business page.
Most medical practices have several digital assets, including their website, mobile website, Google listings, social media. Each asset is a crucial component of your marketing strategy. But fail to optimize these assets for SEO, and you can forget about your website ranking for relevant search terms.
Brick and mortar businesses sometimes question the value of SEO, and it’s always for the same reasons — you’re a part of the community, you get new patients by word of mouth, you’re the only practice for miles.
But if those things true, imagine how easy it will be to dominate search engine results pages (SERPs)? And won’t it be a relief to already have solid page rankings the next time competing practice opens up nearby?
That’s the great thing about SEO: it’s a long-term strategy that helps maintain a steady stream of new patients who are booking appointments because they can easily find your practice, and read about how great it is, online.
Reputation is important in every industry, but it’s even more important in the medical field. Research shows that more than 34.7 percent of people place a lot of value on a doctor’s online reputation. And more than half of people — six out of 10, to be exact — have said they’ve selected a medical professional based on reviews. Not only that, but the same percentage of people have reported avoiding a practice because of negative reviews.
This means a few things. One: people are definitely doing research online before selecting a medical professional. Two: they care what other people say about your practice online, whether it’s on Google, your website, or social media channels.
But here’s the good news: you can control the narrative, which is challenging without the right tools. Fortunately, SEO is a great tool for boosting your credibility by increasing your website’s visibility on search engines, improving your Google My Business page and adding the right content to your social media profiles.
Getting patients to come back to your practice is just as important as attracting new ones, and a comprehensive medical SEO strategy is a key part of making sure that happens. For the average practice, recurring patients account for 68 percent of all appointments. And increasing your total recurring patient count by just 2 percent yields a cost-reduction equivalent of 10 percent.
The numbers speak for themselves: turning one-time patients into recurring patients has the power to significantly impact your practice. And with the right SEO strategy, led by expert SEO consultants, you’ll be well on your way to growing your recurring patient list.
A healthcare practice is a local business, and a lot of people look for information about local businesses online. In fact, research shows that 46 percent of Google searches are for local products and services.
Luckily for medical practices, local traffic can be easily captured — and converted — with good SEO. Neglect your SEO, and you’ll miss out on a huge opportunity to educate local potential patients about what your practice has to offer.
You see, in order for potential patients to learn about your practice, they must first find you online. The right SEO strategy will help them find you and allow them to easily learn why your practice is perfect for their medical needs.
Our agency understands the challenges of the healthcare industry and knows how to create an SEO strategy that specifically addresses the needs of your practice. No two practices are created equal, no two SEO strategies should be, either.
But there’s one thing just about every medical SEO strategy should focus on, and that’s local search, specifically on mobile devices. That’s because 58 percent of people search for local businesses on their phones every day. The same percentage of customers have done a voice search to find a local business, like a doctor.
Sure Oak considers these — and other — key trends to develop the right medical SEO plan for your practice, and our proven strategies guarantee success. Here’s how we do it:
The game plan guides our SEO efforts and is informed by the nuances of the healthcare industry. This guided architecture determines how to best optimize your website and maximize your SEO.
SEO is an important part of a digital marketing strategy for every business, including medical practices. Knowing how to increase local visibility takes a specialized SEO skillset and leveraging those skills to increase a website’s page positions is no easy feat.
That’s why it’s so important to work with an agency that understands medical SEO. Investing in your online presence the right way could have a huge impact on the long-term success of your practice. Our medical SEO consultants know how to do it because we keep a pulse on the best SEO strategies for healthcare professionals. We’ve also implemented successful strategies more than a few times.
Sure Oak is dedicated to your success and we tenaciously pursue excellence in every aspect of SEO. Contact us today for a free SEO strategy review to learn how we can grow your practice through powerful SEO.