For many homebuyers, the search for their dream home starts on Google. And leveraging SEO for real estate, specifically, can help you get your name and your listings in front of potential homebuyers first.
The real estate industry has undergone a complete transformation over the past few decades. The internet has changed nearly every facet of the home buying experience and its impact on the industry as a whole cannot be overstated. Buyers, for example, now have access to a seemingly infinite number of listings and tons of market data, and as a result, they have more options than ever before.
This applies to real estate agents as well. Buyers and sellers have access to a seemingly endless catalog of agents online. And, as you already know, it’s a dog-eat-dog business, and competing is tough. That’s why it’s so important you get your name in front of users online before your competitors. And the best way to do that is to outrank them in search engine results pages (SERPs).
Ultimately, the goal is to rank in the top three for relevant keyword phrases. In fact, when searching for goods and services online, 75 percent of consumers will do business with one of the top three search results on Google. Acquiring one of those top three spots will significantly increase your chances of users contacting you versus your competitors. But to make that happen, you need an SEO strategy for real estate.
Organic traffic is important for every website, and investing in high-quality SEO is how you do it. Search engine optimization (SEO) is essentially a collection of techniques that help your website rank as high as possible (ideally in the top three) in the SERPs.
Seems simple, right? It is. B getting your name or the name of your business to the top of search results is no small feat — there’s a reason website like Zillow and Trulia dominate the SERPs. But with the help of real estate SEO experts, you can get there.
It all comes down to understanding Google’s ranking factors — the criteria that determine your website’s page rankings in the SERPs. By adhering to those criteria, both on- and off-site, you’re basically rewarded by Google and other search engines with higher rankings.
As a real estate agent, your online presence — your website, Google My Business listing, social media profiles and more — is arguably the most important component of your marketing strategy. But fail to optimize everything, and digital marketing becomes much more difficult. SEO has the power to make or break your digital marketing strategy. Here’s how a real estate SEO strategy can take you and your business to the next level.
Nearly half of all Google searches are for local products and services. In fact, most of your customers will learn more about you and your business online than anywhere else. But without a high-impact SEO strategy, they’ll never even get the opportunity.
You see, in order for users to learn about you and your business, they have to be able to find you. And that means you need to have great SEO. The better your SEO, the higher your rank in the SERPs. And the higher your rank in the SERPs, the more likely they are to click and learn more.
A huge percentage of site visits happen on mobile devices (60 percent, to be exact). That means three out of every five potential clients are looking for the service you offer on their phone versus a desktop. Google has even implemented a mobile-first index to rank websites, which means they predominantly consider the mobile version of the website’s content for indexing and search ranking purposes.
Prioritizing the mobile version of your website and other digital assets is a critical component every agent needs to succeed in the modern real estate market. It’s simple really: the better your mobile SEO, the more likely users are to find you and contact you.
Neglecting your SEO doesn’t only hurt your ability to bring in new clients; it hurts your ability to retain existing ones too. If your existing clients ever consider hiring someone else and compare your online presence to competitors’ online presence, they may make a rash decision and opt to work with someone who cares more about their image.
Needless to say, the real estate industry is extremely competitive. But a thorough SEO strategy can help you edge out competitors — especially if they’ve neglected their own SEO.
The first step to create a real estate SEO strategy is to thoroughly understand you as an agent and how you market yourself. That way, we can build a unique strategy that plays to your strengths. Here are a few ways we typically start the process:
Real estate agents are known for being independent and self-reliant, and that’s great. It means you have a wide range of skills at your disposal and are probably good at picking up new ones. But when it comes to SEO, there’s simply too much to learn and manage.
It’s hard enough for experienced professionals to stay on top of the algorithm updates, changes to ranking factors and new SERP features. And that’s why you need a real estate SEO expert at your side to help you navigate the constantly evolving world of SEO.
Our real estate SEO consultants are here to implement the most effective SEO strategies for you or your business. Sure Oak is dedicated to the success of our clients and we tenaciously pursue excellence in every aspect of SEO. Contact us today for a free SEO strategy review to learn how we can transform your website into a well-oiled marketing machine.