B2B Consumer Behavior Researcher Kerry Cunningham of 6sense | Ep. 36

B2B Consumer Behavior Researcher Kerry Cunningham of 6sense | Ep. 36

B2B marketing is changing fast—and traditional lead-based metrics are no longer enough.In this insightful conversation, Nick sits down with Kerry Cunningham, a leading B2B consumer behavior expert, to break down how modern buyer behavior is reshaping B2B marketing strategies. They explore why leads don’t always equal demand, how buying groups have replaced individual decision-makers, and […]