15 Common SEO Mistakes to Avoid as a Marketer
Ranking high in search results is the biggest factor in driving organic traffic to your website. The further away you get from the number one spot, the fewer page views you can expect. The best way to get to the top of search engine rankings is to avoid common SEO mistakes, which can cost you […]
Value Proposition & How to Use the 3 Uniques Tool
How to Use the 3 Uniques Tool Your value proposition is your competitive differentiator. It’s the proverbial “silver bullet” or “secret sauce” that lets you stand out from the competition. The problem is, in today’s highly competitive business environment, it’s hard to truly stand out. In your respective market, how many of your competitors have […]
What is a White Label PPC Agency and Do You Need One?
A white-label PPC agency creates pay-per-click (PPC) advertising campaigns for businesses that want to leverage this efficient and cost-effective marketing method to reach their target audience. PPC can get you fast results and should be used hand-in-hand with a longer SEO strategy for the best outcome possible. This guide will help cover the benefits of […]
How to Use the Pick a Niche Tool
“The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand for something if you chase after everything.” 22 Laws of Marketing – Al Ries You’ve heard the term, “Riches are in the Niches”? It’s a tired axiom, but still true. As revenue leaders, […]
The Most Important Metrics to Keep Track of in GA4
There’s almost no end to the metrics you can track using Google Analytics (GA4). However, you’ll drive yourself crazy trying to track and improve all of them. For the best results, you’ll need to focus on the most important ones for your business. If you’re new to GA4 (like many), you’re probably wondering which ones really […]
How to Use the Ideal Customer Profile (ICP) Tool
“We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards.” ~Amazon As revenue leaders, we all know who our ideal customers are. We build lead lists with the correct titles in the correct verticals. However, many companies fail to push beyond this first layer of customer acquisition. […]
