YMYL Content Strategies for Fintech Marketers

As the fintech industry becomes increasingly competitive, so does showing up on search engine results pages (SERP). Search-optimized content is vital to ranking for more search queries, and Google has an exceptionally high standard for finance topics. Google classifies finance material as YMYL content. Understanding YMYL is essential to creating a successful fintech content strategy, […]
Important Client Retention Strategies for 2024

Chasing new customers is exciting and critical for your business success. But to achieve sustainable growth, you must figure out how to keep customers on board. After all, what’s the point of acquiring new customers if your existing ones are quietly slipping out of the back door? Businesses focusing on customer retention can build a […]
Digital PR Strategies for 2024

Public relations (PR) is the key to nurturing strong connections with businesses, and it is an essential component of effective marketing. Yet, as technology has changed over the years, so has public relations. The rise of Digital PR quickly made marketing professionals need to keep up with the latest online trends and strategies for success. […]
The Benefits of On-Page and Off-Page SEO, and Why You Need Both

About 40% of people click the first result that pops up when they search for a phrase. That gives the top-ranking result a lot of power. Thankfully, you no longer have to stuff your website full of keywords to rank highly in search results. However, it’s also not just about having high-quality content, either. While […]
The Do’s and Don’ts of Using AI Tools for Marketing

Almost everyone on the internet is talking about artificial intelligence (AI). AI is driving digital transformation in ways many of us never expected. From blog posts to images to songs to videos, AI can create just about anything. For marketing teams, AI tools present endless possibilities for creating content and driving business growth. However, just […]
How You’ll Know It’s Time to Outsource Your SEO

With Google processing a whopping 3.5 billion searches per day, your business cannot afford to ignore search engine optimization. But let’s face it: Managing your SEO isn’t easy. Google is constantly releasing new updates, which can affect your site’s rankings. You need to stay on top of these updates and adjust when needed. On top of […]