With over 24 years in SEO—back when Google was just a rumor—Andrea cut her teeth optimizing for search engines like Yahoo, Ask Jeeves, and AltaVista. Since then, she has helped brands adapt to every major algorithm shift and search engine evolution. From Fortune 500 enterprises to startups, Andrea thrives in complex SEO environments where strategy meets execution.

As the Director of SEO at Sure Oak for over five years, she leads both people and processes, managing cross-functional projects, solving technical challenges, and shaping long-term growth strategies. With dual degrees in Marketing and MIS from the University of Wisconsin-Oshkosh and certifications across Google and HubSpot platforms, Andrea combines data fluency with customer empathy to build resilient, scalable SEO programs.

Andrea is also an active contributor on Search Engine Land.

Based in Wisconsin, she’s a plant-loving, campfire-enjoying mom of two sports-obsessed kids. A diehard Packers fan and proud dog mom to Lady (a Golden Retriever) and Putz (Sure Oak’s English Bulldog mascot), Andrea brings heart to every team she’s on.

Andrea’s work is grounded in one belief: sustainable SEO is built on clarity, curiosity, and putting people first.