Dalley has worked in tech and digital marketing since 2018. Her career began in Beijing at a mobile app company, where she led social media and branding efforts for a suite of consumer-facing apps. Since then, she’s cultivated deep experience in SEO, digital PR, and client strategy. She’s been part of the Sure Oak team since 2021, helping brands scale organic growth through search-focused, results-driven strategies.

She is known for her client-first mindset, enthusiasm, and ability to connect the dots between SEO tactics and business goals. Her background in content, digital PR, and international markets gives her a unique perspective on solving problems and uncovering growth opportunities.

Her go-to tools include Fathom for privacy-first analytics, HubSpot for lead management and reporting, and Asana for keeping everything (and everyone) on track. Her approach is always grounded in the belief that teamwork makes the dream work—and that the right tools bring strategy to life.

Dalley grew up in Atlanta and moved to Canada to earn her undergraduate degree from Queen’s University. She has since lived and worked in Beijing, London, and Toronto—bringing a global lens to everything she does. When she’s not helping clients build stronger SEO strategies, you’ll find her planning her next trip or exploring new cultures. She is always curious, always learning, and always up for a good story.