Henrique

Senior SEO Strategist

Henrique Figueiredo is an SEO strategist with 9+ years of experience making complex search ecosystems feel refreshingly simple—and powerfully effective. He began his career optimizing high-competition terms like “home loans” at a fintech in Portugal and now leads SEO strategy at Sure Oak for brands like Beefree, Cultural Care, and The Federal Group USA.

Known for turning complex SEO into clear, actionable insights, Henrique blends technical audits, content strategy, and innovative tactics—including Reddit-led campaigns—to fuel performance. Internally, he helps shape Sure Oak’s SEO processes, documentation, and team training.

Based in Toronto, Henrique holds an executive certificate in Digital Marketing Analytics from MIT Sloan and degrees in political science and communications from top Portuguese universities.

He’s a father of two, a relentless learner, and a firm believer that curiosity is the engine of great strategy.

9

Years of Experience

Expertise

  • Technical SEO Audits
  • Content Strategy & Briefs
  • Client Communication & Management
  • SEO Process Optimization
  • Conversion Rate Optimization

Favorite Tools

  • Ahrefs
  • SEMrush
  • ChatGPT
  • Screaming Frog
  • Google Search Console
  • Google Looker Studio
  • GA4

Latest Content from Henrique

seo mistakes

15 Common SEO Mistakes to Avoid as a Marketer

Avoid these 15 common SEO mistakes marketers make to improve your site’s rankings and traffic.
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Content Marketing

How Does Content Marketing Build Trust?

Explore how valuable, consistent content fosters stronger customer relationships and long-term loyalty.
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search curve

The Ultimate Guide to Long-Tail Keywords in SEO

Uncover the power of long-tail keywords to drive qualified traffic and dominate niche searches.
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Improve Your Local Ranking on Google: Practical Steps to Take

Turn local search into a growth engine with these easy-to-follow local SEO tips.
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ChatGPT for SEO: The Pros, Cons, Whats, and Hows

Explore how AI tools like ChatGPT can support—and challenge—your SEO strategy.
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What is User Intent? Understanding Search Intent in SEO

Learn to align your content with what users really want—and rank higher for it.
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