Henrique Figueiredo is an SEO strategist with 9+ years of experience making complex search ecosystems feel refreshingly simple—and powerfully effective. He began his career optimizing high-competition terms like “home loans” at a fintech in Portugal and now leads SEO strategy at Sure Oak for brands like Beefree, Cultural Care, and The Federal Group USA.
Known for turning complex SEO into clear, actionable insights, Henrique blends technical audits, content strategy, and innovative tactics—including Reddit-led campaigns—to fuel performance. Internally, he helps shape Sure Oak’s SEO processes, documentation, and team training.
Based in Toronto, Henrique holds an executive certificate in Digital Marketing Analytics from MIT Sloan and degrees in political science and communications from top Portuguese universities.
He’s a father of two, a relentless learner, and a firm believer that curiosity is the engine of great strategy.
9
Years of Experience
