Kimberley

Director of Link Building Operations

Kimberley McConnery is Director of Link Building Operations at Sure Oak, where she leads strategy, systems, and performance for high-impact SEO campaigns. With over a decade of experience spanning link building, analytics, and operational leadership, she’s known for transforming complex workflows into scalable, team-friendly systems.

Before joining Sure Oak, Kimberley managed SEO strategy for 80+ clients at Monopolize Your Marketplace and led multi-market campaigns at Places4Students.com. She’s certified in Google Analytics, Yext, and AI for Work—and holds a B.S. in Business Administration with a marketing focus.

A proud Canadian based in Upstate New York, Kimberley’s a former NCAA lacrosse captain, a rescue dog mom, and a firm believer in process with purpose.

10

Years of Experience

Expertise

  • SEO & Link Building Strategy
  • Workflow Development & SOP Creation
  • Marketing Analytics & Reporting
  • Campaign & Team Management

Favorite Tools

  • Asana
  • SEMRush
  • Ahrefs
  • ChatGPT
  • Gemini
  • The entire Google Suite (special shout out to Vids and Docs)

Latest Content from Kimberley

Domain Authority vs Page Authority: What’s the Real Difference?

Demystify these popular metrics to understand what really drives authority and rank.
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Top 5 Link Building Strategies

Top 5 Link Building Strategies

These cutting-edge strategies are driving real link results this year—are you using them?
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Illustration of Digital PR strategies

Digital PR 2025: Create Value, Get Mentioned

Digital PR strategies in 2025 that boost rankings and win AI.
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The future of link building cover image

The Future of Link Building: What to Expect in the Age of AI

The future of backlinks lies in being referenced by authoritative sources across the web. Explore more here.
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Is Keyword Research for Link Building Important?

Find out how the right keywords can supercharge your link-building strategy.
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10 Link Building Strategies for Fintech SEO to Boost Your Organic Traffic

Gain authority and visibility with FinTech-specific link building that gets results.
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