Roberto

Murphy

Social Media Manager

Roberto is a Mexican-American creative and marketer with a unique blend of technical and artistic expertise. Born in Cholula, Puebla, and currently based in Cozumel, Mexico, he brings a global perspective shaped by his experiences as a traveler, digital nomad, and storyteller.

His career journey bridges engineering and creativity. After earning his BS in Mechatronic Engineering, Roberto expanded his knowledge with certifications as a CAT II Vibration Analyst, ESL teacher, and Rescue Diver. Alongside his technical background, he has built a reputation in photography, time-lapse creation, and digital marketing strategy, combining visual storytelling with results-driven SEO and link-building tactics.

Roberto’s work and perspective have been featured in CanvasRebel and VoyagePhoenix, where he shared insights into his creative journey and approach to content. Whether producing stunning photography, crafting engaging video edits, or analyzing competitors for growth opportunities, he thrives on blending creativity with strategy.

His favorite tools—Lightroom, Premiere Pro, CapCut, and ChatGPT—help bring his ideas to life, from editing breathtaking timelapses to streamlining marketing campaigns.

Beyond his professional life, Roberto is passionate about exploring the world underwater and above ground as a SCUBA diver, mountaineer, and traveler. He’s also a dedicated coffee drinker, cat lover, and content creator, always seeking new ways to connect with people and inspire through visuals and storytelling.

11

Years of Experience

Expertise

  • Photography
  • Video Editing
  • Social Media Content Production
  • Link-Building & Strategy Reviews

Favorite Tools

  • Lightroom
  • Premiere Pro
  • CapCut
  • ChatGPT

Latest Content from Roberto

Jason Swenk - How AI is transforming marketing | Ep. 47

Jason Swenk – How AI is transforming marketing | Ep. 47

In this episode, Nick sits down with Agency Mastery founder Jason Swenk to discuss the massive shift from “Agency Operator” to “Agency Architect.” Jason has ...
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How to Build Authority with Reactive PR | Ep. 46

How to Build Authority with Reactive PR | Ep. 46

In this episode, Leah Daly shares insights on digital PR with Nick. They discuss the impact of AI on media outreach, reactive PR strategies, and ...
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What CMOs Need to Know Before Investing in AI Visibility | Ep. 45

What CMOs Need to Know Before Investing in AI Visibility | Ep. 45

This episode features a deep discussion on how AI is transforming the buying journey, brand positioning, content strategies, and organizational structures in marketing. Henrique, Andrea, ...
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Vince Nero on How to Earn Backlinks in the AI Era | Ep. 44

Vince Nero on How to Earn Backlinks in the AI Era | Ep. 44

In this episode, Vince Nero, Director of Content at BuzzStream, shares insights on modern SEO strategies, the evolution of link building, and the importance of ...
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Louisa Frahm on How To Win in News SEO | Ep. 43

Louisa Frahm on How To Win in News SEO | Ep. 43

In this episode, Louisa Frahm shares her journey from journalism to becoming a leading SEO expert in news media such as E! Online, TMZ, and ...
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Mordy Oberstein on SEO, Brand, AI & How to Win in the GEO Era | Ep. 42

Mordy Oberstein on SEO, Brand, AI & How to Win in the GEO Era | Ep. 42

In this episode, Mordy Oberstein brings a wealth of knowledge about how SEO, branding, and AI intersect in today’s digital landscape. From the evolution of ...
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