Zack is the Director of Link Building Strategy at Sure Oak, where he leads scalable backlink acquisition initiatives for some of the most competitive industries online. With 8 years of experience in SEO and digital strategy, he blends analytical thinking with a creative approach to outreach and relationship-building.

After earning his degree from Indiana University’s Kelley School of Business, Zack joined Sure Oak to help build out its link building team from the ground up. Today, he oversees every stage of the process—from identifying high-authority link opportunities to managing outreach campaigns and measuring their long-term impact.

Known for his ability to turn data into strategy and strategy into results, Zack has helped push Sure Oak’s link building efforts to the forefront of white-hat SEO. He’s a natural collaborator who thrives on connecting with people, whether it’s clients, publishers, or industry influencers.

Based in Indiana, Zack spends his downtime reading, working out, and exploring new ideas in digital marketing.

His work is driven by one core belief: behind every great backlink is a real connection and a clear purpose.