25-Point Game Plan

value prop

Value Proposition & How to Use the 3 Uniques Tool

How to Use the 3 Uniques Tool Your value proposition is your competitive differentiator. It’s the proverbial “silver bullet” or “secret sauce”  that lets you ...
pick a niche

How to Use the Pick a Niche Tool

“The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand for something if ...

How to Use the Ideal Customer Profile (ICP) Tool

“We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards.” ~Amazon As revenue leaders, we all know ...

The Game Plan – 25 Tools to Upgrade Your Sales and Marketing Game

On a Fall day in 1990, I was sitting in the locker room of Lake Oswego High School where it was halftime, and “Coach” was ...

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