How do you pivot a fast-growing startup from selling small businesses to landing Fortune 25 enterprise clients? In this episode, Nick sits down with Matt Pierce, founder and CEO of Immediate, an Inc. 5000 FinTech company disrupting the payroll landscape through Earned Wage Access (EWA).
Matt Pierce pulls back the curtain on his seven-year journey building Immediate, breaking down the exact strategy they used to shift away from a high-churn SMB model toward a massive enterprise partner network.
Chapters:
00:00 Teaser
01:04 Introduction and Background of Immediate
06:00 The Journey of Building Immediate
12:00 Transitioning from SMB to Enterprise Sales
15:05 Building Relationships and Strategic Partnerships
18:01 Shifting Marketing and Sales Strategies
24:01 Celebrating Success and Team Engagement
33:17 Transforming Sales Mindset
40:21 Networking and Building Relationships
44:11 The Art of Adding Value in Networking
49:56 Learning Through Questions and Curiosity
56:02 Cultivating Gratitude as a Leader
Please visit: https://www.joinimmediate.com/
To get in touch with Matt Pierce: https://www.linkedin.com/in/piercmb/
To get in touch with Nick Fraunfelder: https://www.linkedin.com/in/nick-fraunfelder/
Please visit the Sure Oak website: https://sureoak.com/
To schedule a discovery call with Sure Oak: https://sureoak.com/strategy-call
