In this episode, Louisa Frahm shares her journey from journalism to becoming a leading SEO expert in news media such as E! Online, TMZ, and most recently, ESPN, emphasizing the importance of training, collaboration, and staying ahead of industry trends like AI and multimodal search. Discover practical strategies for working with journalists, optimizing news content, and adapting to the evolving digital landscape.
Chapters:
00:00 Introduction and Background of Louisa Frahm
03:06 Career Journey and Transition from Journalism to SEO
09:02 The Evolution of News SEO
12:05 News SEO vs. Traditional SEO
14:59 Collaboration with Journalists and Real-Time SEO Strategy
20:54 Industry Trends and the Future of News SEO
33:25 Owning the Narrative in Digital Media
34:10 Evergreen & Utility Content Strategies
40:53 Trend Forecasting and Content Evolution
46:45 Recirculation, Video, and the Future of SEO
To Contact Louisa Frahm: https://www.linkedin.com/in/louisa-frahm-67710922/
To Contact Nick Fraunfelder: https://www.linkedin.com/in/nick-fraunfelder/
To Schedule a Discovery Call with Sure Oak: https://sureoak.com/strategy-call
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