Keidra Floyd, Web and SEO Manager at ABM Industries, shares insights on technical SEO, content strategy, and adapting to AI and LLM trends in enterprise marketing. Discover how her technical background enhances her effectiveness and how ABM navigates the evolving search landscape.
Chapters:
00:00 Teaser
01:00 Introduction to Keidra Floyd and Her Journey in SEO
03:59 The Intersection of SEO, Web Management, and Content
07:05 The Evolution of SEO Metrics and Goals
12:56 The Importance of Comparison Content
19:00 Building Relationships with Insights and Research Teams
26:08 SEO Considerations in Website Migration
32:51 The Importance of Page Authority
38:49 Educating Stakeholders on SEO Trends
45:08 Creating Customer Avatars for SEO Optimization
Please visit ABM’s website: https://www.abm.com/
To get in touch with Keidra Floyd: https://www.linkedin.com/in/keidra-floyd/
To get in touch with Nick Fraunfelder: https://www.linkedin.com/in/nick-fraunfelder/
Please visit the Sure Oak website: https://sureoak.com/
To schedule a discovery call with Sure Oak: https://sureoak.com/strategy-call
