In this episode, Mordy Oberstein brings a wealth of knowledge about how SEO, branding, and AI intersect in today’s digital landscape. From the evolution of brand protection to the strategic organization of marketing teams, Mordy offers clear, actionable insights on how to navigate and leverage these complex dynamics.
Chapters:
01:09 – Introduction: Mordy Oberstein’s SEO Journey
03:27 – Why Brand and SEO Are More Intertwined Than Ever in the Age of LLMs
10:46 – The Dangers of Identity Crises: Lessons from Jaguar’s Rebrand
28:12 – Holistic Brand Lift Measurement and the Fallacy of Linear Attribution
46:43 – How to Measure Brand Health in the Era of AI and LLMs
57:36 – Deep Conversation, Trust, and the Future of SEO Credibility
Link to the Jaguar ad: https://www.youtube.com/watch?v=rLtFIrqhfng
Please visit: SE Ranking https://seranking.com/
Planable https://planable.io/
SE Visible https://visible.seranking.com/
Barry Schwartz’s YouTube Channel – Search Engine Roundtable
https://www.youtube.com/@UCp8Kv-cF9YfA-G33CRxv6SQ
Connect with Mordy Oberstein: https://www.linkedin.com/in/mordyoberstein/
Connect with Nick Fraunfelder: https://www.linkedin.com/in/nick-fraunfelder/
To schedule a discovery call with Sure Oak: https://sureoak.com/strategy-call
