SEO vs. Social Media Marketing: Which Is Better for Your Business? 

If you’re involved with marketing for businesses, you probably hear a lot about search engine optimization (SEO) vs. social media. Unfortunately, most of the available

What is User Intent? Understanding Search Intent in SEO

What is user intent? The answer may seem obvious, but it’s not always so straightforward. If you own a company that installs wooden privacy fences,

How to Improve Your Local Ranking on Google 

The local business you own or work for has built a website, but prospective customers are still looking for it. The truth is that although

The Only Healthcare SEO Strategy Guide You’ll Ever Need

A consistent stream of new patients is the lifeline of any healthcare organization. However, like any other business trying to increase its client base, healthcare

What is Mobile Friendliness and Why It Matters

By 2025, Statista estimates the number of mobile users globally will reach 7.49 billion. This means more people will use mobile devices to browse the

The Benefits of a Solid Long-Term SEO Strategy

You want your website to be there when a potential customer Googles a question related to your business. Search engine optimization — SEO — helps

Why SEO Is A Long-Term Investment That Pays Off

High-performing websites take time to build. They take time and require ongoing work to remain competitive in the digital marketplace, and search engine optimization (SEO)

The Pros & Cons of Hiring an In-House SEO vs Outsourcing to an Agency

Search engine optimization (SEO) is the difference between a fantastic company website that yields quality leads and a mediocre or lousy website that only gives

What’s The Relationship Between UX and SEO?

Great site user experience (UX) was a “nice-to-have” in the early days of search engine optimization (SEO), but that has changed thanks to Google’s page