Service Terms & Conditions

Client acknowledges the following with respect to Sure Oak and SEO services:
  • All fees are non-refundable.
  • All fees, services, documents, recommendations, and reports are confidential, and shall not be shared with any third-parties unless ordered by a court of competent jurisdiction or waived in writing by Sure Oak.
  • Sure Oak is not responsible for changes made to the website, either past or future, by other parties that adversely affect the search engine rankings of Client’s website.
  • Client guarantees any elements of text, graphics, photos, designs, trademarks, or other artwork provided to Sure Oak for inclusion on the website are owned by Client, or that Client has received permission from the rightful owner(s) to use each of the elements, and will protect and defend Sure Oak from any liability or suit arising from the use of such elements.
  • Client retains all rights and license to all materials developed.
  • Client understands that Sure Oak’s lists for link building and outreach are proprietary and owned by Sure Oak.
    • Client agrees to not share any contacts and not use Sure Oak’s proprietary information for any commercial purposes. Such uses are strictly prohibited, and Sure Oak will seek legal remedy and damages for any improper use.
  • Client understands that link building is a value exchange via free content, social media shoutout, scholarship to a student as proxy, etc. Occasionally webmasters want compensation for links. In this event, Sure Oak vets the opportunity fully to ensure the website is not a PBN and that it meets strict standards. If so, Sure Oak may occasionally compensate a website for a link out of the monthly fees paid to Sure Oak by the Client. Client is not subject to any additional fees. Client fully understands and agrees to accept liability for any inherent risks that may result as a consequence of compensation to webmasters or writers for backlinks.
  • Client understands that there is intrinsic value in Sure Oak’s database of contacts built for outreach and link building, and therefore, in order to protect this valuable asset, will allow Sure Oak to send/receive emails from Client’s domain for link building without access to the email account.
  • If one of the parties believes the other is in breach of this agreement, the aggrieved party shall so notify the other party in writing or by email, and the accused party shall have 10 days to cure such breach, if any. After such cure period, a party may file suit to enforce the agreement or for any other remedy. While Sure Oak strives to help increase Client organic traffic and to optimize the Client’s site according to SEO best practices, there are a variety of factors outside of our control that can affect search engine rankings. Sure Oak will not be held liable or accountable for any of the following, including but not limited to:
    • Policies of the search engines with respect to types of sites and/or content that they accept, now or in the future.
    • Exclusion of Client website from any directory or search engine, for any reason, at any time.
    • Ongoing changes in search engine ranking algorithms and other competitive factors.
    • Changes in search engine rankings for particular keywords, phrases, or search terms in regard to Client’s website.
    • Length of time that a website must exist in order to be treated equally as competitor sites, also known as “Google Sandbox.”
    • Websites linking to Client’s website, regardless of how those links are obtained.
    • Any Google penalties that have a negative impact on a website’s search rankings, based on updates to search algorithms or manual review.
    • Changes made to Client’s website, either in the past or future, by other parties.
    • Security breach to Client’s website.