While the concept of public relations hasn’t changed all that much in the past 20 years, the channels and methods by which public relations are managed have. What do we mean by that? Well, as you can probably guess, everything has gone online.
And to continue growing your brand, you need to partner with a company that understands how PR on the internet works, from promoting new products to boosting referral traffic.
As seasoned, growth-driven SEO experts, we understand a solid digital PR strategy is essential to generating sales and revenue. But as you grow, it will become more challenging to protect your brand. And as accessible as information is online, you have to protect your image if you want to continue growing.
Digital PR is an online marketing strategy used by businesses to increase their visibility online. Digital PR agencies network with journalists, bloggers, and influencers and send online press releases to gain high-quality backlinks, mentions on social media channels, and — in general — SEO wins.
Traditionally, PR professionals focused on positioning and managing a brand’s image through press releases and media interviews. Today, digital PR marries the qualitative aspect of building and promoting a brand with the more quantitative elements of digital marketing and SEO to inform the PR strategies and tactics.
At Sure Oak, our goal is always to help you grow your business. As an established SEO company, we leverage our expertise in outreach and content optimization to deliver results. We can help you promote your brand and protect your online reputation, all while driving new visitors to your website and social media channels.
Public relations, content marketing, social media, and SEO are more intertwined than ever before. The more harmony you create across these areas, the better.
First and perhaps foremost, digital PR is an essential component of an effective SEO strategy. While SEO is an effective way to increase traffic over time, a lot of the work is centered around service pages and product pages. Digital PR is about generating buzz — getting users to talk about your brand online. But the Internet moves at light speed, and to get users excited enough to engage with your content, you have to deliver something fresh.
That’s where digital PR comes in. Game-changing product releases, innovative service offerings, and company events that highlight why your team is awesome are all timely pieces of content.
And when content is engaging, it creates a trickle down effect: mores clicks turns into more likes and more likes turns into more shares. And that’s why it’s so important to consider digital PR as a part of your overall digital marketing strategy. It serves a purpose other initiatives simply don’t.
At Sure Oak, we leverage our relationships with online media outlets, high-traffic sites, and webmasters to position your brand in the right light. And, most importantly, we make sure there’s a digital trail that leads users straight into one of your sales funnels.
Digital PR focuses on brand awareness, media hits and referral traffic with SEO benefits being a bonus, not the end goal. A lot of the backlinks resulting from a digital PR campaign would be “nofollow” links, meaning they would not impact search rankings.
With a link building campaign, we’re aiming to generate as many high-quality dofollow backlinks, which do affect search rankings, to strategically chosen pages in order to the positions of those pages in SERPs and improve the overall authority of the website.
A Digital PR campaign cannot go on forever, but in order to remain competitive, you will need to consistently generate as many backlinks as possible. A link building campaign can start after or at the same time as a digital PR campaign to give you a boost in rankings. Deciding between the two will also depend on your immediate goals. Are you after brand awareness and referral traffic or increased authority and rankings?
