If you were using the Universal Analytics (UA) platform, it’s time to move to Google Analytics 4 (GA4). Google sunsetted UA on July 1, 2023, and they only support GA4 now. By migrating to GA4 now, you’ll protect more of your historical data when UA sunsets, and you’ll be able to compare data from other properties and GA4.
GA4 will give you advanced analytics capabilities that aren’t available in UA. Your business will be able to use this tool to more efficiently track user behavior, customer data, and other information that you can use to better target your website content to your customers. GA4 also includes AI predictive data and cross-domain tracking to be the most advanced analytics tool that Google has ever designed.
Our GA4 migration services will set you up on the new analytics program and use strategies to archive data that you will no longer be able to access once UA is no longer supported.
The first step to an analytics migration is to create a detailed tracking audit. As part of our GA4 migration services, we’ll look at data from Google Tag Manager (GTM) and Universal Analytics to determine what should be tracking in Google Analytics 4 and which tags, variables and other data will be necessary in GTM. After we’ve audited your analytics programs, we’ll create a migration plan.
After we’ve audited your website’s analytics, we’ll create a plan to transition to GA4. We’ll look at events and conversion tracking, ecommerce tracking, user properties (like user ID), content groups, and custom audiences to ensure that you have all the information your business needs. Our GA4 migration consultants will come up with an ideal transition strategy for your website.
Our GA4 migration services will take you all the way through deployment and conversion testing. After we set up new GTM containers and GA4 properties, we’ll test and debug the tracking. Your team will have a chance to review our work and give us approval before deployment.
Our GA4 migration consultants understand that learning the new reporting interface can be complicated. We’ll make it easier for your team by setting up Explorations in GA4 and creating dashboards in Google Looker Studio. Our goal is to make it easy for you to find the information you need as quickly as possible.
Google Tag Manager and GA4 work together. GTM will enable you to manage GA4 events in the same place. We’ll configure the GA4 Configuration tag and GA4 Event tag so you can get the most out of this analytics migration. The
GA4 Configuration tag opens the flow of data from your website into Google Analytics. We’ll set one up on every page that you want to track. The GA4 Event tag enables you to set up events on your business’s website without writing code. With this tag, you’ll see event data on your GA4 reports.
Finding the right partner for your UA to GA4 migration is key if you want the entire process to go as smoothly as possible. At Sure Oak, our experts are ready to help your business get up-to-date with your analytics. Don’t be left behind with Universal Analytics, which is no longer supported since July 2023.
Our SEO agency is known for the exceptional service we give our clients. You’ll get the same dedicated service from our consultants that you would expect from members of your own team. Here’s what you can expect when you partner with us:
When you work with Sure Oak, you won’t get a team of “experts” who are working on their first analytics migration. The Google analytics 4 consultants at Sure Oak are certified. We know how complicated these processes can be, and we use our expertise to complete your ua to GA4 migration services as simply and efficiently as possible.
No one knows your business better than you do, and no one knows more about GA4 migration services than our team. We’ll work in close collaboration with your team throughout the entire process. Your input will guide the analytics that we track, the reports that our team sets up for you, and the other tools within GA4 that we recommend you use.
Sure Oak is a full-service SEO agency. While we are skilled in Google analytics 4 migration services, we also offer a comprehensive range of professional SEO services. If you need additional support with keyword research consultation, SEO content creation, technical SEO audits, or premium link building services, we can help.
The biggest risk of not switching to GA4 is a data loss. Once UA is no longer supported, your company will no longer be able to access historical data. This means all of your data, including conversion data, traffic data, engagement data, and marketing attribution data.
Not making the switch will also limit your ability to familiarize yourself with the tool. Making the migration to GA4 too late could leave your team playing catch up for weeks. We’ll help you set up GA4 before it’s necessary to give your team time to train on the program before you have to use it every day.
Google Analytics 4 is the most sophisticated analytics program that Google has ever released. Universal Analytics is good, but GA4 is much better. There are several differences, from the dashboard to some of the metrics that you’ll be able to track.
Three of the main differences between Universal Analytics and Google Analytics 4 are:
The length of the migration varies depending on several factors. The size of your website, the metrics you need to track, and the amount of historical data you have can all affect how long it takes our team to finish the migration. Let us know if you’re interested in GA4 migration services and we’ll give you a customized estimate.
