The world is getting smaller every day, and many businesses are expanding to foreign markets. A great product or service in the United States will still be a great product in other countries. However, you can’t use the same SEO strategy when you expand to international markets and expect the same results. Global SEO services are necessary if you want to get measurable results.
You might be used to optimizing for Google as a company in the USA, but this is not the only search engine in the global SEO game. Your company needs to consider Yandex when expanding in Russia, Baidu when targeting China, and other search engines for different demographics. This increases the number of SEO ranking factors that you need to monitor exponentially.
When you travel to another country, you’d hire a guide. Sure Oak is here to be that guide for your international SEO services. Our international SEO agency knows what it takes to get your website at the top of the search results across the world. With a multilingual team that includes fluent speakers in English, Spanish, and Portuguese, we can help your website be understood by over 2.3 billion people worldwide. And we have over two decades of experience helping clients expand their reach, improve SERP rankings, and increase organic traffic in a wide range of countries. We know what it takes to get you on the first page in any language and any market.
Search engine optimization in each country comes with its unique quirks and technical specifications. Our intentional SEO agency understands that a global strategy needs to be grounded in technical expertise. Using hreflang tags to target multiple languages, updating the URL structure of your site, and even strategically choosing content delivery networks can all affect how well your website performs.
If you’re not an expert in hreflang tags, domain structure, meta information, and other technical SEO factors, don’t worry. Our international SEO services include full technical support from our experts. We’ll give your website a solid technical foundation for any international market you’re targeting
Hreflang tags should be a cornerstone of SEO for international markets. They’re HTML tags that signal to Google and other search engines what language your webpages are written in. This helps ensure that the correct language is displayed to users in different countries, and makes it easier for search engines to understand what language you’re targeting. If you’ve created pages in multiple languages or have content that targets users in specific countries, hreflang tags are a must.
Depending on your website, you can add hreflang tags to the HTML of your website, include them in your sitemap.XML file, or add them to your http header. Our international SEO consultants will recommend the option that makes the most sense for your website.
Another way to let search engines know the language that your website is in is to use language meta tags. Putting these in the code helps Google and other search engines know which languages your website is available in. This helps prevent defaulting to a machine translation and helps make sure that all content on the page (including the navigation and footer) are in the user’s preferred language.
The URL structure that you use on your website is important for country targeting. Our international SEO services include assessing which type of URL structure will be the best fit for your website and the country that you’re targeting. Our experts will consider a country code top-level domain (ccTLD), a generic top-level domain (gTLD) with language parameters, a subdomain, a subdirectory, or an entirely different domain name.
Implementing a content delivery network (CDN) can help when it comes to your international SEO strategy. A CDN can ensure that international users load a page from a server near them, speeding up page load times and improving the user experience. Our international SEO company can help implement a CDN for your business to keep the transition as easy as possible.
Your content strategy needs to be tailored to the users in the countries that you’re targeting. People across the world have different priorities, cultures, currency, and ways of keeping time. Our international SEO services include content creation in several languages, content that is tailored to the values of your target audience, and adjustments for currency, dates, and other technical specifications that may have international differences.
In addition to helping your website rank in the SERPs, your content needs to let users know that they are in the right place. There should be no question that your international audience is in the right place. With strategic international keyword research and content written by native speakers, you can achieve these goals.
Our international SEO experts will analyze hundreds of keywords to find the right combination that will get your website on the first page for relevant searches. We’ll analyze keywords in different communities across the world in order to create localized keyword strategies. Our team will identify country-specific queries that will make the biggest impact on your rankings and use these terms to build a personalized content strategy.
Machine-translated copy doesn’t hold a candle to thoughtful content written by native speakers. Our international SEO agency employs experts who are fluent in English, Spanish, and Portuguese. We have over twenty years of experience writing content that blends a conversational style, valuable information, and the keywords needed to get your website on the first page.
Link building services are an essential part of any SEO strategy, and this is no different for international SEO. The more trustworthy websites that link back to your business, the more likely it is that you’ll appear on the first page of the search results. However, link building is tedious, challenging, and requires a large time investment.
When you choose Sure Oak as your international SEO company, you get instant access to some of the best link builders in the industry. We’re known for the exceptional links we earn for our clients. Because our team has been developing relationships with webmasters, bloggers, and thought leaders across the world, we can get you the kind of links that you won’t be able to get anywhere else.
Not all links are created equal. As part of our global SEO services, we’ll focus on earning links from high-authority websites. These links make your website more authoritative and trustworthy in the eyes of Google and other search engines. Our international SEO consultants will focus on earning links that will make the biggest impact on your rankings.
When we prospect for potential links, our international SEO experts will focus on country-specific sites. By gaining high-quality links from sites in specific locations, you’ll get a boost to your search rankings and make it clear to search engines which countries you’re targeting.
Yes, we offer ecommerce SEO services for companies that want to expand to international markets. Our team of consultants can help implement on-page international SEO strategies, technical SEO optimization, multilingual content updates, improved site architecture, and so much more. We’ll guide you to the ecommerce SEO services that are the best fit for your business.
Yes, Sure Oak provides comprehensive local SEO services. Our international SEO experts will incorporate local SEO strategies to help you establish a local presence wherever you are. From localizing your Google My Business profile to helping you appear in local directories, your users will be able to find you across the world.
The length of time it takes to see results from international SEO services varies depending on the size of your website, your industry, the quality of your site, what your goals are, and several other factors. In most cases, it can take 6-12 months to see the full impact of search engine optimization. But most of our clients start to see improvements in only a few months.
If you want a more personalized estimate, give us a call. Our international SEO experts will talk with you about what you need and help you understand when you could expect results.
Yes, we can help with PPC management for your business. We can leverage PPC advertising to generate immediate leads and a greater return on your digital marketing investment. If you need PPC management services, we’ll create an international SEO package that includes targeted keyword research and ad creation.
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