About 93% of buying decisions begin with an online search. This means that no matter what industry you’re in, from pet food to aerospace, potential customers are searching for keywords related to your business.
If you aren’t appearing in these searches, your business is as good as invisible. You need professional keyword research services to put your company website on the first page of results. At Sure Oak, we do a 360-degree SEO keywords analysis, including:
Keywords aren’t all created equal. Going after relevant keywords will make sure your website is appearing in the searches your potential customers make every day.
Getting at the user intent behind the keyword is as important as the word itself. Our keyword research agency will find keywords at all levels of the funnel and focus on the terms that will boost conversions.
If you want to expand your reach to potential new customers, you’ll need to know what they’re searching for. We’ll help you define your audience and research which keywords to go after.
Keyword research services can find opportunities that your competitors don’t know about yet. Ranking for these terms gives your company a competitive advantage and forces your competitors to play catch up.
Before we begin our keyword research for SEO, we want to hear from you. You understand your business better than anyone. We need those insights to guide our approach. This is the time to talk to us about what you’re doing well, where you’d like to improve, and who your target market is.
Once you partner with Sure Oak, your business goals become our goals. We’ll connect with your team over strategy calls to ensure we’re aligned on the main goals you need to achieve through keyword research services and SEO strategy.
In addition to keyword research, we’ll analyze the people who are searching for these terms and the search intent behind the keywords. Understanding who your customers are and why they’re using certain keywords will inform our keyword strategy. We will pinpoint how to surface your business’s site exactly where your customers are looking.
An effective keyword strategy encompasses all aspects of keyword research services. It combines your business goals, the keywords we’ve collected, search intent, keyword mapping, competitor gap analysis, and all the other factors we’ve identified along the way. Here is where we’ll work our magic to create a personalized strategy for your business that will produce incredible results.
Our team will analyze the search engine results pages (SERPs) for strategically chosen keywords. We’ll take a deep dive into the pages that are ranking. Analyzing their content, keyword usage, technical SEO and other ranking factors will give us valuable insights on what strategies will help you rise in the search results.
A competitor gap analysis is one of our most valuable SEO keyword research services. We’ll analyze some of your major competitors to see what they’re ranking for that you are not. This identifies opportunities for your business to bring in more customers. If you aren’t appearing in these searches, potential customers will only have a choice of your competitors.
Once we have a full list of keywords, the real work begins. Our keyword experts will categorize keywords into separate and targeted groups. This is the most intensive and time-consuming stage of our process. We use our expertise to find you a combination of the right keywords. Here we’ll find every opportunity to target your needs, your goals, and your bottom line.
Keyword grouping sets the foundation of an optimal, ongoing content strategy. The strategy we craft will guide your on-site SEO (content and optimizations) and off-site SEO (link building).
Strategic keywords are the cornerstones of an SEO keyword strategy. Our analysts will compile anywhere from 1,000 to 6,00 keywords, depending on your niche.
We collect keywords from 8-12 different sources, including:
After analyzing the keywords, we’ll use keyword mapping to determine which pages should correlate with which keywords. This creates a logical structure for your website, simplifies internal linking and anchor text, and makes it easier to track performance. Plus, targeting specific keywords on specific pages will help you achieve your ranking goals faster.
We create content briefs for refreshing existing content and creating new content. These briefs will give your team specific keywords to focus on, recommended titles and headers, and recommended content to create in order to fill content gaps.
Understanding search intent is a key part of keyword research. We analyze thousands of terms that people are searching for in your industry and determine what keywords they use when they’re ready to convert. By targeting these high-intent, conversion-focused keywords, we’ll drive prospects to your website when they’re ready to make a purchase.
Long-tail keywords are search terms that are longer and more specific. These terms are less competitive than short, head terms. It can be incredibly difficult to rank on the first page for head terms, especially if your website is new or needs to improve domain authority. Going after several long-tail keywords first is a faster, more effective strategy to drive traffic, improve site visibility and increase conversions.
Studies show that long-tail keywords make up 70% of Google searches. Our SEO keywords analysis will uncover hidden opportunities that your competitors haven’t found yet.
High-traffic keywords have the potential to bring thousands of visits to your website. Targeting the right high-traffic keywords is part of a well-rounded SEO keyword strategy. We’ll analyze the search habits of prospects in your industry and zero in on the high-traffic terms that are the right fit for your business goals.
Four out of five consumers use a search engine to find businesses near them. We’ll analyze the search volume for keywords in your region. By understanding what local prospects are searching for, we’ll create an SEO plan to increase your visibility in your community. People are searching for local products. If your business appears in those search results, you’ll develop local awareness and brand loyalty.
We’ll help you update the content on your site with targeted keywords. Long-tail keywords and other high-conversion keywords should be added to your services and product content to capture prospects when they’re ready to convert.
We’ll refresh older blog posts and articles on your website with your updated keyword strategy. This will breathe new life into underperforming posts.
Our keyword service agency will create a content strategy and make content recommendations for your business. Depending on your business needs, we can hand off content briefs to your in-house marketing team or write new content for you.
SEO keyword research and analysis will help us find content gaps on your website. We’ll work with you to expand your website in order to meet the search needs of potential customers. Our recommendations will be tailored to your industry and the customer search data.
While keyword research software can provide a list of recommended keywords, its other abilities are limited. As a keyword services agency, we bring years of experience helping businesses in a variety of industries improve their search rankings and website traffic.
Agencies provide keyword research services that go deeper than a list of high-volume terms. The human touch means that we can understand why your prospects are searching for specific terms, uncover hidden opportunities that can increase your search visibility, and analyze your competitors to turn gaps into opportunities for your business. Plus, keyword services agencies provide ongoing support for your company as the search landscape and your business needs change.
SEO keyword research services are investments, whether you use keyword research software or an agency. An agency will get you the most out of your investment and help your business achieve long-term growth.
We’ve refined our strategies by working with hundreds of clients over the years. Our skills are sharp and our formula is proven to achieve massive organic growth and revenue. We have a plan for every problem and every industry.
When you partner with Sure Oak, we put your business goals first. During our discovery calls, we’ll take the time to understand your industry and what makes your business different. We’ll tailor an SEO strategy for your needs.
No one knows your customers like you do, and no one understands digital marketing better than we do. Together, we can achieve outstanding results. Our team is always open to your input and suggestions, and you’ll get to sign off on the recommended keyword strategy.
SEO is constantly changing, and we change with it. Our team bends and pivots in order to stay steps ahead of industry standards. Moving quickly helps your business strike while new opportunities are there for the taking.
Your business is as good as invisible if it isn’t appearing in search results. Our SEO agency will craft an actionable SEO plan and execute the strategy so you can build your client base and grow your revenue. As a full service agency, we have the skills it takes to achieve even your most competitive goals.
Though our work speaks for itself, sometimes our clients like to chime in. We’ve worked with many amazing companies over the years, and we’re humbled by the incredible client testimonials we’ve received for our work.
A professional SEO keyword research service agency works with businesses to research and analyze keywords to determine the best SEO strategy for your needs. At Sure Oak, we’ll talk with you about your business goals. Whether it’s being the number one result in Google search, bringing more customers to your site, improving conversions or increasing brand awareness, we’ll tailor our keyword research services to your unique goals.
Our SEO keyword research services include:
Professional keyword research services can help take your local business to the next level. 83% of shoppers say that they did online research to help them decide where to shop. We’ll research regional search terms and other local search trends to help guide customers to your local business.
When potential customers search for those regional terms, we’ll work to make your business website appear on the first page. This makes it incredibly easy for customers to find your business, helping you increase traffic, conversions and profit. Plus, you’ll improve your brand identity and reach within your community.
We use a variety of professional SEO keyword research and analysis tools to help us create comprehensive SEO strategies for our clients.
Some of the tools we use include:
While we welcome your insights and expertise about your industry, we don’t recommend doing your own keyword research. SEO is a complex field that’s always changing. Doing your own keyword research will take a lot of time and, without a deep understanding of SEO, won’t boost your organic traffic.
Save your business time, money and stress by hiring professional SEO topic research and keyword research services. At Sure Oak, we’re on the cutting edge of keyword research strategies. We use our proprietary analytical processes to determine the best strategy to bring qualified traffic to your website.
