SaaS Link Building Services

Earning links for your SaaS company is critical if you want to beat your competitors in search. However, building quality links is complicated and time consuming. Partner with our SEO agency for professional SaaS link building services. We’ll earn valuable links to increase your authority, rankings and organic traffic. More qualified traffic = more demos, more clients and more revenue.

Why is Link Building Important for SaaS Companies?

Link building is one of the most powerful tools at your disposal when it comes to boosting your website’s rankings. If you’ve seen a dip in organic traffic to your website, or if you’re just starting out, you need to take SaaS link building efforts seriously. The more quality links that you have, the more trust and authority your business’s website will have. This helps your website climb to the top of the SERPs, bringing in more organic traffic and leads with it.

However, link building is time consuming and difficult to get right. Partnering with an experienced SEO agency for professional SaaS link building services is the most effective way to earn links and improve your overall rankings.

Our SaaS Link Building Process

When you partner with Sure Oak for SaaS link building services, you’ll get a link building plan that’s tailored to your specific business needs and goals. We’re known throughout the industry for the incredible results we get with our link building efforts. Partnering with us instantly gives your business access to the years-long relationships we’ve built with webmasters, thought leaders, bloggers, and other influencers across all industries.

Our SaaS link building process begins with collaboration with your marketing team. No one understands your business better than you, and we want to learn all the ins and outs of your business from your team. After we’ve had time to connect and research your competitors, we’ll create a SaaS link building strategy for your business. This includes competitor link analysis, backlink audit, targeted outreach, link management, and reporting.

Backlink Audit

The best way to create a customized SaaS link building strategy for your business is to understand how your current link strategy is performing. During an SaaS backlink audit, we’ll uncover all the links that are pointing back to your website. We’ll note what type of content they’re linking to, where these links are coming from, and the quality of these backlinks.

Link Management

After we have a detailed backlink audit to work from, our SaaS link building services include link management. Links aren’t created equally, and toxic links can do more harm to your rankings than good. There are several things that make a link toxic, but usually a toxic link is one that comes from a spammy website, a website that contains a virus or malware, a link network, or a site that isn’t indexed. We’ll disavow these links to clean up your company’s backlink profile to improve your rankings.

Competitor Link Analysis

Our SaaS link building experts will take a close look at the links your competitors have earned. Analyzing what types of links they have and where the links are coming from can tell us a lot about the most effective approach to take for your own link building efforts. We’ll do a detailed backlink audit on your competitors. Then our link building experts will analyze the findings to spot new linking opportunities for your SaaS business.

Targeted Outreach

Now that we know what kinds of links you already have, what your competitors are doing, and cleaned up your backlink profile, it’s time to earn your more links. Our SaaS link building specialists are experts in targeted outreach. We call upon the relationships Sure Oak has made with websites over the past two decades to get you exceptional backlinks that you can’t find anywhere else. We also use proven strategies to zero in on high-quality websites that will add more trust and authority to your business’s site through backlinks.


Detailed monthly reports are part of our SaaS link building services. These reports will show you how well your website is performing, how many links we’ve earned for you, the type of content on the linked pages, where these links are coming from, and more. We’ll answer your questions and ensure that you understand the details of the reports while we track your progress.

Book a SaaS Link Building Services Consultation

How Does SaaS Link Building Differ From Non-SaaS Link Building?

SaaS link building services are similar to link building for non-SaaS companies. The cornerstone is still custom link building for your business. Experts will reach out to relevant thought leaders, webmasters, and other influencers in your industry to earn your website highly relevant links. You’ll still see competitor analysis, backlink audits, and strategic recommendations for content that could earn more links.

The biggest difference is that link building for SaaS companies can sometimes be more challenging. Depending on your particular niche, the sites where you can earn highly relevant links could be more limited and the competition is steep. Partnering with a SaaS link building agency is one of the best ways to level up your link building strategy. We take a proven approach that will earn more links for your SaaS business.

Why Hire a SaaS Link Building Agency

Link outreach is more of an art than a science. In addition to the vast amounts of research needed to create a list of prospects, it takes the right time and the right words to turn prospects into earned links. If your business doesn’t have the background on SaaS link building strategies, you can waste time (and time is money!) on failed attempts.

Many SEO agencies don’t offer SaaS link building services because it can be time consuming and challenging. In fact, many agencies outsource link building to us because we’re known for the incredible results we get with our SEO link building efforts. We’re a specialized SaaS link building agency, and we’ve spent over 20 years honing our skills. No other link building agency for SaaS will be able to earn all the quality links that we can get. The Sure Oak team is here to be an extension of your team and a true partner is helping you climb the SERPs and drive more business.

Types of SaaS Linking Strategies

We take a customized approach to link building for SaaS companies. When you work with Sure Oak, your business’s personalized SaaS link building strategy will likely include a combination of:

Editorial Insertions

An editorial link insertion is when we get a link to your company’s site added to an existing article. Our SaaS link building experts will prospect for relevant, authoritative sites and articles in the SaaS industry. Once we put together a list of articles, we’ll reach out to authors asking to place backlinks to your website within the articles.

The original poster will benefit from linking to an authoritative source from their article. And one of the benefits for you, in addition to a powerful infusion of link juice, is that the content has already been indexed by Google. This means that you’ll see a boost from the link much more quickly.

Guest Posting

Guest posting means creating content for other blogs and websites. We develop a new article for a relevant site and use the content to link back to your website. This approach gives us more control of the overall content, but one drawback is it will take more time to index and benefit your site. As part of our SaaS link building services, we’ll research authoritative websites where guest posting makes sense and would have a large impact. Then our content strategy team will pitch brilliant ideas to the sites to earn backlinks.

Brand Mentions

Some SaaS companies already have strong brand recognition. If your business is one of them, we’ll scour the internet for unlinked brand mentions. When we find a website that mentions your brand but doesn’t include a backlink, we’ll reach out to the authors. You’ll get the benefit of the extra link, and the original poster will benefit from the authoritative source.

Resource Pages

It’s common for websites to publish lists of resources. Some SaaS sites provide educational value that can be useful to a variety of internet users. If your site is one of these, we can reach out to authoritative sites and ask them to include a link to your page.

Digital PR

Using digital public relations strategies are great for building brand exposure, referral traffic and backlinks for SaaS companies. Many links coming from media outlets are no-follow rather than do-follow, however, but Digital PR can be a great complement to a strategic link building campaign to build additional exposure and visibility. As part of our SaaS link building services, you’ll have access to our copywriters and content strategists. We’ll create shareable content that’s relevant to your industry. If you have writers on your staff, we can create briefs for them to write from. Depending on the level of support you need, we’ll make the process as easy as possible.

Don’t Forget Broken Links

A broken link is a link to something that no longer exists. Broken link building for SaaS is a strategy to reconnect broken links to live content. Once we find these links, we’ll propose your website as an alternative resource to replace these links. If you don’t have an existing resource or page on your website, we’ll work with you to create one. When you have Sure Oak’s SEO team behind you, earning white hat links through broken link building is a breeze.

Link Building Services FAQs

The timing to see results from SaaS link building services varies depending on a multitude of factors including specific industry, competitiveness of the keywords, on-site factors and your site’s current authority, and the volume of links we’re earning each month. It takes time to earn top quality links, but these are the SaaS backlinks that will bring the biggest boost in your traffic, ranking, and domain authority. Our aim will be to set your site up for long-term success.

As part of our backlink consulting services, we’ll talk with you about how long it might take for your business to see results. And we’ll work hard to win the best links possible to keep your business growing for years to come.

Understanding “nofollow” and “dofollow” links is important to SaaS link building strategies. A nofollow link is a non-indexable link. This means that the link doesn’t add any ranking power, it doesn’t help the page’s placement in the SERPs, and it doesn’t boost authority.

Dofollow links are indexable so Google and other search engines can follow them back to your website. Each dofollow link gives you more authority, more power in the SERPs, and more trustworthiness. SaaS backlink strategies focus on gaining dofollow links.

Yes! Link building for SaaS companies is one of the most effective SEO strategies for your business. Google weighs domain authority, trustworthiness, and relevancy high when it surfaces search results. Having quality links that point back to your SaaS business’s website helps Google and other search engines understand what your business’s website is about and positions your site as an authority that other sites are linking to. This gives you more ranking power, edging out your competitors.

As your website climbs the SERPs, you’ll see more organic traffic and conversions. Investing in SEO tactics like SaaS link building services will set your business up for long-term website growth.

Sure Oak is a full-service digital marketing agency. We offer a robust list of SEO services.  In addition to SaaS backlink services, we can help with keyword research, content creation, technical SEO optimization, web design, and much more. If you’re interested in help beyond SaaS link building services, give us a call. We’ll guide you to the services that will have the biggest impact on your organic traffic.