Link Building for Startups

Visibility is premium for startups, but it can be challenging to stand out from the crowd. We offer custom link building for startups to support your SEO strategy and boost you onto the first page of the SERPs.

Why is Link Building Important for Startups?

When you’re building a startup, you’re hungry. You’re chasing a slice of market share, establishing brand awareness, and building an online presence from scratch. Building a website and creating an SEO strategy at this stage can feel like an uphill battle. Not only are you designing and writing the actual website, but you’re needing to establish your domain authority and trustworthiness in order to rank in the search engine results pages (SERPs).

Link building for startups is an effective way to strengthen your domain authority and drive more traffic to your business’s website. When trustworthy and relevant websites link back to your website, Google and other search engines are able to more quickly understand the purpose of your site. It also makes you look more authoritative, giving you an advantage in the SERPs. The more links you earn will have a direct impact on your rankings and organic traffic.

While link building is widely known to be an important part of an SEO strategy, most companies don’t put an emphasis on it. Link building is hard! It’s time consuming, it uses resources, and it requires a high level of expertise in order to get results. Link building for startups has an additional level of challenge, and a greater importance, because your business is so new. Top-quality links will be more difficult to earn but will also have a more significant impact on your rankings.

When you partner with Sure Oak for startup link building services, you’ll instantly get over twenty years of link building experience on your side. We’ve developed relationships with webmasters, bloggers, and thought leaders across all industries, and we call on them to earn premium links that our clients can’t find anywhere else. With our help, link building for startups will bring more traffic and leads, improved brand visibility, and a more mature SEO strategy.

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Our Link Building Process

We provide customized link building for startup clients. Your business is unique, and your link building strategy will be, too. Our link building agency for startups has developed a proprietary approach to prospecting and earning the best possible link for our clients. Depending on your unique needs, we’ll use a combination of competitor link analysis, backlink audits, targeted outreach and other strategies.

Competitor Link Analysis

Keeping a close eye on your competitors can provide valuable insights on link building in your industry. Our team of link builders will analyze the types of links your competitors are earning, what they’ve lost, and what type of content they’re creating to earn links. After we’ve finished the competitor analysis, we’ll use the data to identify linking opportunities for your startup.

Backlink Audit

Our link building agency for startups will comb the internet to find any backlinks that point back to your company. We’ll analyze the quality of the links to ensure that your backlink profile is helping your SEO rankings. If we spot any toxic links, our team of experts will clean them up.

Research and Prospecting

Once we have data to start with, our team will begin researching links. When we do link building for startups, we take a comprehensive look at opportunities for new links. Unlike other businesses, it’s rare that we’ll find unlinked brand mentions or several existing editorials about your company. Instead, we’ll focus on finding new opportunities to promote your startup and earn links.

Targeted Outreach

Now that we have a list of possible link building opportunities for your business, it’s time for outreach. Our link building agency for startups has outreach boiled down to a science. We’re highly successful at getting responses from webmasters, thought leaders, and other influencers who may post a link to your website.

Link Management

Not every link is created equally. As part of our startup link building services, we’ll monitor your backlink profile to ensure all the links that point back to your startup’s website are high quality. Links from spammy sites or sites that use malware can actually have a negative impact on your website’s domain authority. If any of those show up, we’ll help disavow them to leave your backlink profile squeaky clean.


We’ll create custom reporting for your business so you can track the links you’ve earned and how your website is performing in search. You’ll see relevant information like how many links you’ve gained, the sources of those links, if you’ve lost any links, and your current rankings.

Startup Link Building Strategies

Our link building strategies for startups are known throughout the industry for getting exceptional results. With over two decades of experience offering premium link building services, we know what strategies work best for startups. We’ll collaborate with your business to create a strategy that will produce the best results as quickly as possible.

Editorial Insertions

Startups can benefit from editorial link insertions. These are types of earned links where you add a link to an existing web page or article. One of the benefits of editorial link insertions is that you’re adding links to pages that have already been indexed, which means that your company’s site will benefit from the additional link more quickly than with new pages.

Guest Posting

Guest posting is like guest starring on another company’s website. To do this, your business will need to create fresh content that can be shared. Our link building agency can provide a full content strategy if needed, and we can help generate guest post content from start to finish to make the process as easy as possible. Then we’ll secure guest posting opportunities on domains with high authority.

EDU Scholarship Links

EDU link building involves creating a scholarship and promoting it to universities and other schools, and it can be a great strategy for many start-ups. Google views .EDU domains as highly trustworthy. Because of their high domain authority, links from .EDU sites improve your own website’s authority fairly quickly and will help create visibility in Google searches and improve your Trust Flow.

Resource Pages

Resource pages like directories, masterposts, guides, and more are great opportunities to earn links to your startup’s website. We’ll work with your team to create content that is valuable to both your potential customers and other websites. Then we’ll reach out to resource sites to get links back to your business.

Brand Mentions

Going after brand mentions is when our startup link building experts find your company’s name on other websites and ask that the name is linked back to your website. If you’re starting to get press or brand awareness, this can be a good approach to your link building strategy. However, many startups we work with are just building their website and don’t have brand awareness yet.

Digital PR

Digital public relations is exactly what it sounds like. We’ll get articles and mentions about your startup placed in online articles and blogs. This will build your authority and credibility within the industry. Our team will reach out to reputable websites, pitch your content, and land you premium links and exposure.

A Link Building Agency for Startups

The world of startups is highly competitive. Not only are you up against established competitors in your industry, but you’re also building a business from the ground up. With unique challenges, you need a link building agency that understands your struggles and the opportunities ahead of you.

Sure Oak is known throughout the SEO industry for our approach to link building. We’ve spent over twenty years building relationships with webmasters, bloggers, and influencers. We call upon these relationships for our clients in order to get the kinds of links that you won’t be able to find anywhere else. Our team uses a rigorous vetting process for prospective links to ensure that we’re going after the types of links that will have the biggest impact on your SEO rankings and organic traffic.

Link Building Services FAQs

The length of time it takes to see the full impact of startup link building services varies from customer to customer. Most of our clients will start to see results after a few months, but it can take up to a year or more to see the full effect of improving your backlink profile.

We examine several factors when prospecting for links. Our startup link building experts analyze the domain authority, page authority, real traffic, and TrustFlow. We also take a look at the content of potential websites to ensure that it’s relevant to your products or services.

Yes, link building can be an effective part of your startup SEO strategy. High-priority links from relevant websites help Google and other search engines see your website as valuable. This makes them more likely to put your business’s site at the top of the search results. Without link building for your startup, you won’t realize the full potential of your SEO strategy.

Yes! We’re more than just a link building agency for startups. Sure Oak offers a wide range of SEO services as well as paid search. If you’re not sure which services will work the best for your business, don’t worry. Our growth consultants will guide you to the digital marketing strategies that will have the biggest impact on your organic traffic, rankings, and conversions.