PPC Management Services

Google Adwords & Bing PPC Campaign Management

Make sure you’re getting the most out of your PPC advertising campaigns. As part of a holistic SEO strategy, we can leverage PPC advertising to generate immediate leads and a greater return on your digital marketing investment.

Benefits of Investing in PPC Campaign Management Services

Pay-per-click advertisements (PPC ads) can be an effective, affordable way to generate short-term revenue, build brand awareness, and support your overall SEO strategy when used correctly. While SEO should be the backbone of your digital marketing strategy, there are numerous benefits to investing in PPC campaign management services with Sure Oak.

Quickly Increase Your Traffic

SEO is a long game, but pay-per-click ads can get you immediate visibility when you target the right keywords. Go straight to the top of Google and other search engines.

Generate Leads Immediately

PPC ads give targeted users an immediate CTA. This makes them especially lucrative when launching new products or services because they’ll get users’ eyes on them right away.

Increase Brand Awareness

A Sure Oak PPC campaign is an efficient, affordable way to get your company’s name in front of new customers, helping to boost your brand awareness online.

Inform Your SEO Strategy with Paid Search

Paid search analysis can be leveraged to improve your organic search strategy. We’ll apply analytics data from your ads to zero-in on keywords that provide the best ROI.

What to Expect From Sure Oak’s PPC Management Services

PPC ads, in conjunction with a long-term SEO strategy, can be instrumental in generating leads and revenue while you wait for your organic search visibility to gain traction. Stop guessing with your Google Ads budget. Let us tailor a PPC campaign that makes sense for your business and your bottom line.

At Sure Oak, we build PPC campaigns around what’s best for your specific SEO strategy. We can launch and manage a multi-channel campaign, including Google, Microsoft Network, Bing, YouTube and Facebook — or focus heavily on one channel. It all depends on your needs and goals. When you partner with Sure Oak for PPC management services, you’ll get a PPC campaign audit, competitor analysis, paid search strategy, Adwords management and reporting. We can help with landing page design if needed too.

Audit & Evaluation of PPC Campaigns

We’ll analyze your current paid search campaigns to evaluate their performance. We’ll use this data to improve future campaigns and streamline audience targeting.

Competitor & Market Analysis

Our PPC management services include on-going competitor and market analysis. We’ll get a detailed picture of your competitors’ PPC strategies and spot opportunities they haven’t found yet.

PPC Bidding, Budgeting & Targeting Strategy

Our paid search management includes advanced PPC bidding, budgeting, and targeting strategies. We optimize your ads to the right keywords, for the right people, at the right time, and in the right channels.

Landing Page Design & Creation

The destination of your PPC ads is just as important as the ads themselves. Our paid search services can also include creating SEO landing pages that are sure to convert.

Adwords Implementation & Optimization

Our paid search marketing agency will set up and implement Google Adwords strategies so you can easily display your PPC ads at the top of the SERPs.

Monitoring, Analysis & Reporting

We utilize analytics to unearth customer behavior and determine which ads drive the most traffic and revenue to your business. Meticulously tracking PPC ads is the only way to ensure they’re operating at peak performance.

Get More Leads with Your Paid Search Campaigns!

Types of PPC Campaigns We Manage

There are many different types of PPC campaigns that your business can choose to run. We’re experts in all types of PPC campaign management services, and we will help guide you to the advertising options that make the most sense for your business and budget. Depending on your company’s unique needs, we can help with:

Search Engine Pay-Per-Click Services

Paid search ads are probably what you think of when you hear “PPC ads.” These are the advertisements that appear at the top of the SERPs. When used effectively, search ads can bring in a massive amount of warm leads. They appear where customers are already searching for your brand, products, or services and work best for short sales cycles or one-time promotions.

Google Adwords Campaign Management Services

Paid search ads are probably what you think of when you hear “PPC ads.” These are the advertisements that appear at the top of the SERPs. When used effectively, search ads can bring in a massive amount of warm leads. They appear where customers are already searching for your brand, products, or services and work best for short sales cycles or one-time promotions.

Bing & Microsoft Paid Search Management Services

Google doesn’t make up 100% of the internet. Bing and other search engines are gaining a larger portion of search traffic. Don’t put all of your eggs in one basket. By expanding your paid search campaigns to other search engines, you’ll cast a wider net for customers. Our PPC management company will optimize your ads for each platform to ensure that you’re appearing in relevant search results.

Social Media Paid Search Services & Retargeting

Paid social media advertising is a great option for many businesses. Social media advertisements can be more dynamic than search ads, often using images or videos alongside text. As part of our PPC management services, we’ll analyze your target market’s behavior on social media to determine which channels we should use to capture new prospects. Depending on your target audience, we may recommend advertising on LinkedIn, Facebook, or Instagram.

Our social media PPC services include retargeting. Retargeting is when you track visitors to your website so you can serve them PPC ads on social media platforms and other websites later.

LinkedIn Advertising

LinkedIn advertising can be a great fit for B2B companies and those who offer professional services. There are about 900 million LinkedIn users as of 2023. Our PPC management agency will optimize the language of your ads and adjust the targeting to get your brand in front of relevant audiences. From text ads to sponsored content or promoted InMail campaigns, we’ll guide you to the most effective LinkedIn advertising for your business. We will also set up the LinkedIn Insight Tag on your ads to enable retargeting, speeding up your customer’s path from awareness to conversion.

Facebook Advertising

With almost three billion users on Facebook, it can be one of the best platforms to set up PPC advertising campaigns on. Facebook has exceptional targeting capabilities, empowering your company to drill down to target micro-audiences. Plus, Facebook ads are some of the most flexible. We’ll use data to determine if images, videos, carousels, polls, or other types of PPC social media ads will work best to build brand awareness and boost conversions. Our PPC management services can include retargeting through Facebook, and if applicable, we’ll set up their Pixel tag on your site.

Instagram Advertising

Instagram is another major player in the social media advertising space. With the ability to advertise with pictures, videos, stories, and reels, we’ll help your company choose the most effective ad placement that will drive traffic to your site and fit your budget. As part of our PPC management services, we’ll connect your Instagram advertisements to Facebook Ad Manager so you can use their audience targeting and retargeting tools.

Display Ads, Google Shopping & More

Depending on your company’s needs, there are several different PPC ads to choose from. It can feel overwhelming, and investing in the wrong campaign can be a costly mistake. Our PPC management company will consider your industry, target audience, and business goals to guide you toward the most effective PPC campaigns. We may recommend:

  • Display Ads – Display ads appear on the side of Google partner sites and can reach up to 90% of online users. They use text and images to quickly capture users’ attention, and work well for longer sales cycles.
  • Google Shopping Ads – Google shopping ads appear as a carousel of product images at the top of the SERP. We’ll target terms that have a strong buyer intent, putting your products in front of customers when they’re more likely to purchase.
  • Local Services Ads – Local services ads are pay-per-lead, often making them more cost effective than traditional PPC ads for local businesses.
  • Amazon PPC Ads – Utilizing Amazon PPC ads is a newer form of paid digital advertising, and growing every day. This can be an effective strategy for Amazon sellers to drive conversions and boost brand awareness.

Why Hire an Experienced PPC Management Agency

PPC can be a challenge even for the most experienced companies. The size and complexity of a robust PPC campaign plan can quickly grow to be too much for those new to PPC and small marketing teams. Hiring an experienced PPC management agency can help you manage your campaigns, recommend proven strategies, and implement SEO best practices.

Why Choose Sure Oak for Your Pay Per Click Campaign Management Services?

Pay per click management is a big investment. Partnering with Sure Oak will help you get the most out of your campaigns. With our PPC management agency, you’ll get over two decades of PPC experience, support for other digital marketing efforts, and so much more.

Find out more about how our PPC management services can help your business.

Paid Search Campaign Management FAQs

PPC management services are when an agency or marketing firm monitors a company’s PPC advertising campaigns. We assist with targeting, advertisement creation and optimization, budgeting, and analytics. Our team can even create SEO landing pages and optimize your website’s conversion rate to better support your PPC efforts.

PPC is a digital advertising tactic that is based on keywords. PPC campaign management platforms, like Google Adwords, analyze terms for search volume, difficulty, and competition. They assign a value to each keyword, the more search value the higher the PPC ad price.

Advertisers compete for PPC slots in an ad auction. Advertisers compete on price and quality. The quality score of your advertisements are calculated based on relevance, keywords used, click-through rates (CTRs), and how well your landing page is optimized for SEO. Those with a higher quality score pay a lower cost per click.

The cost of PPC services varies depending on several factors. The keywords you’re targeting, the amount of support your company needs, and your industry are only some of the things that can affect the cost of PPC services. For a quote and more information about PPC management services at Sure Oak, contact us.

Hiring a PPC agency is necessary if you want to get the best results from your campaigns. Here are a few signs that now is the time to hire a PPC agency:

You’re not sure where to start with PPC advertising.
You’re ready to scale the reach of your PPC campaigns.
Results from your on-going PPC campaigns have plateaued.
Your internal team is making mistakes.
You can’t keep up with all of your PPC campaigns.
If any of these reasons resonate with you, now is the right time to partner with an agency for professional PPC management services. Contact Sure Oak to get started.