PPC Management Services

Google Ads & Microsoft Ads PPC Campaign Management

Get expert level PPC managers – not low level or outsourced contractors. The biggest things that set us apart from other agencies is attention to detail and experience. All too often, agencies appoint outsourced labor or low level specialists to your account – which almost always leads to poor performance. Work with experts like us to see better results from your PPC.

Why You Should Consider Investing in PPC Campaign Management Services

Pay-per-click advertisements (PPC ads) can be an effective, affordable way to capture your target audience’s buying intent. The way this is done is by strategically placing your business at the top of the Google Search after they search for a keyword. By choosing keywords strategically, we can position your business at the top of Google for terms that demonstrate intent to buy or take action – which means these people are likely to contact your business. Here are some more added benefits:

Only Pay When Someone Clicks

Pay Per Click ads are unique in the advertising space and that’s because unlike most other ads where you pay per impression. With Google & Bing Ads, you only pay when someone clicks your ad. This means that you can create ads that are so targeted that only qualified people will click on your ad that leads back to your website.

Recognize Revenue Faster

PPC works well with SEO. Here’s why. SEO takes months to get going - but is still absolutely crucial. While you are building up your SEO, running PPC is a way for you to immediately start ranking for terms you want to show for in Google. Sure Oak® pairs your SEO strategy with PPC to help you recognize revenue in the first 90 days of working with us. Other SEO agencies either outsource PPC or simply don’t marry the strategies together.

PPC Comes in A Few Flavors

Our PPC services aren’t only limited to the text ads you see in Google. We also utilize Google’s search data to position video & display ads in front of your target audience to help increase conversion rates from your campaigns. Without this, your campaigns rely too heavily on the first touchpoint in their prospect’s marketing journey. And spoiler alert, it usually takes several touchpoints before someone is ready to contact your business.

What to Expect From Our PPC Management Services

Over the years, we have found that when our clients pair SEO with PPC, they generally achieve their goals faster. At Sure Oak® we provide you with experts in your account, clear pricing, and proactive account management. Unlike other agencies, we don’t appoint low level specialists or outsourced labor in your account. We have found that agencies that do this, almost always recognize poor performance. Our job is to generate revenue for your business using PPC. Here’s our general process below:

Audit & Evaluation of PPC Campaigns

We’ll analyze your current paid search campaigns to evaluate their performance. We’ll use this data to improve future campaigns and streamline audience targeting.

Competitor & Market Analysis

Our PPC management services include on-going competitor and market analysis. We’ll get a detailed picture of your competitors’ PPC strategies and spot opportunities they haven’t found yet.

Keyword & Targeting Strategy

Our paid search management includes advanced PPC bidding, budgeting, and targeting strategies. We optimize your ads to the right keywords, for the right people, at the right time, and in the right channels.

Landing Page Design & Creation

The destination of your PPC ads is just as important as the ads themselves. Our paid search services can also include creating SEO landing pages that are sure to convert.

Campaign Creation & Setup

We will use all of the learnings from the previous steps to create/update a campaign that is as optimized as possible from the onset of our engagement.

AB Testing & Optimization

We have an AB Testing cadence we use with every client we work with that takes 90 days and covers all of the first class and second class optimizations that are crucial to understanding & improving. This approach is a big differentiator from other marketing agencies who “set it, and forget it.”

Please audit my PPC account!

Want to know more about the types of PPC campaigns? Read on…

There are many different types of PPC campaigns that your business can choose to run. We’re experts in all types of PPC campaign management services, and we will help guide you to the advertising options that make the most sense for your business and budget. Depending on your company’s unique needs, we can help with:

Search Engine Pay-Per-Click Services

Paid search ads are probably what you think of when you hear “PPC ads.” These are the advertisements that appear at the top of the SERPs. When used effectively, search ads can bring in a massive amount of warm leads. They appear where customers are already searching for your brand, products, or services and work best for short sales cycles or one-time promotions.

Paid search ads are probably what you think of when you hear “PPC ads.” These are the advertisements that appear at the top of the SERPs. When used effectively, search ads can bring in a massive amount of warm leads. They appear where customers are already searching for your brand, products, or services and work best for short sales cycles or one-time promotions.

Google doesn’t make up 100% of the internet. Bing and other search engines are gaining a larger portion of search traffic. Don’t put all of your eggs in one basket. By expanding your paid search campaigns to other search engines, you’ll cast a wider net for customers. Our PPC management company will optimize your ads for each platform to ensure that you’re appearing in relevant search results.

Retargeting Ads

If you're serious about generating quality leads - then retargeting is a crucial element to your PPC campaigns. They come in a few flavors - see below:

Display ads appear on the side of Google partner sites and can reach up to 90% of online users. They use text and images to quickly capture users’ attention, and work well for longer sales cycles.

YouTube is owned by Google - which is amazing because that means Google is able to share all of its search intent data with YouTube. We can harness that data to position your brand’s ads before your competitors' YouTube videos, and/or target people who have searched for the keywords we are running in your Search campaigns & also show a YouTube video ad to these folks.

Why Hire an Experienced PPC Management Agency

The “big” players in the space appoint low level specialists to your account and will “set and forget” your campaigns. Not with us. We are in your accounts daily making updates and we use an initial 90 day optimization plan to make sure your ads are as refined as possible. Taking things one step further, we work directly with your sales team to understand lead quality and refine our campaigns accordingly. Young, low level specialists or outsourced labor don’t have the experience or incentive to do this. This is how we consistently demonstrate positive results for our clients. Here are a few other reasons why you should consider us as your SEO & PPC partner.

PPC and SEO Working Together

PPC advertising and SEO are like chocolate and peanut butter – both good on their own, but they work better together. SEO provides slow and steady growth over time, and PPC can provide almost instantaneous results. We know that solid SEO strategies, including keyword analysis, are necessary to improve the quality score of PPC ads.

Over 20 Years of Experience

The digital advertising landscape is always changing, and our team has changed with it. The team at our PPC management agency has been working with PPC advertising since it was new. We have over 20 years of experience helping companies from all industries use ads to improve their sales, paid search traffic, and revenue.

You’re Not A Client, You’re Our Partner

From our first discovery call, during PPC campaign management, and through on-going reporting, your goals will be our goals. Sure Oak is known for the exceptional service we give our clients. Our team goes above and beyond to help each company we work with achieve outstanding results.

Get Your Free Google Ads Audit Today

Real PPC Questions From Clients and Real Answers From Our Team

Our pricing is simple. Our services start at $1000 per month and then incrementally increase as your needs increase.

Since you only pay when someone clicks your ad, then always is probably the best answer here. Paying to get qualified visitors to your website is always worth it for your business.

Three main reasons:

1. We will marry your SEO strategy to your PPC making your digital campaigns more profitable much faster.

2. We appoint experts to your account – not low level specialists or contractors.

3. We partner with you and are always proactively looking for new ways to improve your account performance. Most agencies take a “set it and forget it” since they have so many clients.

Because of this, in the marketing world, it’s usually not a good thing to work with the biggest firms for services like SEO & PPC.

You will meet with Ian Binek, Nick Fraunfelder, or Logan Palmer on your discovery call. If you are currently running PPC ads, then share read access to your account with [email protected] to get a free audit on the call.

We stand by that PPC needs to generate revenue for your business – not just leads. This being said, the length of your buying cycle will dictate when you should usually recognize revenue. However as a standard rule of thumb, we aim to recognize revenue by day 90. This means we should have a satisfied the leading indicators of leads, marketing qualified leads, sales qualified leads, and opportunities before ultimately revenue is recognized by day 90. No other agency will go this deep with you unless you are paying 10s of $10000s each month – which is frankly quite ridiculous.