SEO is a long game, but pay-per-click ads can get you immediate visibility when you target the right keywords. Go straight to the top of Google and other search engines.
PPC ads give targeted users an immediate CTA. This makes them especially lucrative when launching new products or services because they’ll get users’ eyes on them right away.
A Sure Oak PPC campaign is an efficient, affordable way to get your company’s name in front of new customers, helping to boost your brand awareness online.
Paid search analysis can be leveraged to improve your organic search strategy. We’ll apply analytics data from your ads to zero-in on keywords that provide the best ROI.
We’ll analyze your current paid search campaigns to evaluate their performance. We’ll use this data to improve future campaigns and streamline audience targeting.
Our PPC management services include on-going competitor and market analysis. We’ll get a detailed picture of your competitors’ PPC strategies and spot opportunities they haven’t found yet.
Our paid search management includes advanced PPC bidding, budgeting, and targeting strategies. We optimize your ads to the right keywords, for the right people, at the right time, and in the right channels.
The destination of your PPC ads is just as important as the ads themselves. Our paid search services can also include creating SEO landing pages that are sure to convert.
Our paid search marketing agency will set up and implement Google Adwords strategies so you can easily display your PPC ads at the top of the SERPs.
We utilize analytics to unearth customer behavior and determine which ads drive the most traffic and revenue to your business. Meticulously tracking PPC ads is the only way to ensure they’re operating at peak performance.
Paid search ads are probably what you think of when you hear “PPC ads.” These are the advertisements that appear at the top of the SERPs. When used effectively, search ads can bring in a massive amount of warm leads. They appear where customers are already searching for your brand, products, or services and work best for short sales cycles or one-time promotions.
Paid search ads are probably what you think of when you hear “PPC ads.” These are the advertisements that appear at the top of the SERPs. When used effectively, search ads can bring in a massive amount of warm leads. They appear where customers are already searching for your brand, products, or services and work best for short sales cycles or one-time promotions.
Google doesn’t make up 100% of the internet. Bing and other search engines are gaining a larger portion of search traffic. Don’t put all of your eggs in one basket. By expanding your paid search campaigns to other search engines, you’ll cast a wider net for customers. Our PPC management company will optimize your ads for each platform to ensure that you’re appearing in relevant search results.
Paid social media advertising is a great option for many businesses. Social media advertisements can be more dynamic than search ads, often using images or videos alongside text. As part of our PPC management services, we’ll analyze your target market’s behavior on social media to determine which channels we should use to capture new prospects. Depending on your target audience, we may recommend advertising on LinkedIn, Facebook, or Instagram.
Our social media PPC services include retargeting. Retargeting is when you track visitors to your website so you can serve them PPC ads on social media platforms and other websites later.
LinkedIn advertising can be a great fit for B2B companies and those who offer professional services. There are about 900 million LinkedIn users as of 2023. Our PPC management agency will optimize the language of your ads and adjust the targeting to get your brand in front of relevant audiences. From text ads to sponsored content or promoted InMail campaigns, we’ll guide you to the most effective LinkedIn advertising for your business. We will also set up the LinkedIn Insight Tag on your ads to enable retargeting, speeding up your customer’s path from awareness to conversion.
With almost three billion users on Facebook, it can be one of the best platforms to set up PPC advertising campaigns on. Facebook has exceptional targeting capabilities, empowering your company to drill down to target micro-audiences. Plus, Facebook ads are some of the most flexible. We’ll use data to determine if images, videos, carousels, polls, or other types of PPC social media ads will work best to build brand awareness and boost conversions. Our PPC management services can include retargeting through Facebook, and if applicable, we’ll set up their Pixel tag on your site.
Instagram is another major player in the social media advertising space. With the ability to advertise with pictures, videos, stories, and reels, we’ll help your company choose the most effective ad placement that will drive traffic to your site and fit your budget. As part of our PPC management services, we’ll connect your Instagram advertisements to Facebook Ad Manager so you can use their audience targeting and retargeting tools.
Depending on your company’s needs, there are several different PPC ads to choose from. It can feel overwhelming, and investing in the wrong campaign can be a costly mistake. Our PPC management company will consider your industry, target audience, and business goals to guide you toward the most effective PPC campaigns. We may recommend:
Display ads appear on the side of Google partner sites and can reach up to 90% of online users. They use text and images to quickly capture users’ attention, and work well for longer sales cycles.
Google shopping ads appear as a carousel of product images at the top of the SERP. We’ll target terms that have a strong buyer intent, putting your products in front of customers when they’re more likely to purchase.
Local services ads are pay-per-lead, often making them more cost effective than traditional PPC ads for local businesses.
Utilizing Amazon PPC ads is a newer form of paid digital advertising, and growing every day. This can be an effective strategy for Amazon sellers to drive conversions and boost brand awareness.
There can be hundreds of moving parts when it comes to PPC campaign management. You need to keep track of multiple PPC platforms, target audiences, keyword strategies, budgets, strategy, and a long list of factors. A PPC management agency takes this work off your plate.
The PPC strategies that we use are based on data and proven to work. We track key PPC metrics and use analytics to inform our recommendations. An effective PPC strategy is just as much of a science as it is an art.
PPC advertising and SEO are like chocolate and peanut butter – both good on their own, but they work better together. SEO provides slow and steady growth over time, and PPC can provide almost instantaneous results. We know that solid SEO strategies, including keyword analysis, are necessary to improve the quality score of PPC ads.
The digital advertising landscape is always changing, and our team has changed with it. The team at our PPC management agency has been working with PPC advertising since it was new. We have over 20 years of experience helping companies from all industries use ads to improve their sales, paid search traffic, and revenue.
With so many different PPC advertising options, it can be hard to keep up with them all. Partnering with our PPC services agency will bring expertise in Google AdWords, Bing, Microsoft ads management, and all other platforms to your team.
PPC services should be a major part of your digital marketing efforts, but it is only a piece of the larger digital marketing puzzle. We’re a full service digital marketing agency, meaning that we’re experts in SEO, PPC advertising, content marketing, and everything in between. Our PPC management services will integrate seamlessly with SEO and other ongoing marketing efforts.
From our first discovery call, during PPC campaign management, and through on-going reporting, your goals will be our goals. Sure Oak is known for the exceptional service we give our clients. Our team goes above and beyond to help each company we work with achieve outstanding results.
PPC is a digital advertising tactic that is based on keywords. PPC campaign management platforms, like Google Adwords, analyze terms for search volume, difficulty, and competition. They assign a value to each keyword, the more search value the higher the PPC ad price.
Advertisers compete for PPC slots in an ad auction. Advertisers compete on price and quality. The quality score of your advertisements are calculated based on relevance, keywords used, click-through rates (CTRs), and how well your landing page is optimized for SEO. Those with a higher quality score pay a lower cost per click.
The cost of PPC services varies depending on several factors. The keywords you’re targeting, the amount of support your company needs, and your industry are only some of the things that can affect the cost of PPC services. For a quote and more information about PPC management services at Sure Oak, contact us.
Hiring a PPC agency is necessary if you want to get the best results from your campaigns. Here are a few signs that now is the time to hire a PPC agency:
You’re not sure where to start with PPC advertising.
You’re ready to scale the reach of your PPC campaigns.
Results from your on-going PPC campaigns have plateaued.
Your internal team is making mistakes.
You can’t keep up with all of your PPC campaigns.
If any of these reasons resonate with you, now is the right time to partner with an agency for professional PPC management services. Contact Sure Oak to get started.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |