A comprehensive SEO report should include all types of ranking factors, from content optimization to technical fixes and beyond. In order to get the most out of an SEO audit, you need a detailed plan you can use to better optimize your website. We’ll give you The Game Plan, Sure Oak’s proprietary, holistic approach to building a solid foundation for your SEO. It’s your blueprint for your unlimited growth.
Our SEO audit checklist is long, because we do our due diligence when getting you the information you need. Sure Oak SEO audit services include:
SEO analysis is complicated. In order to get the most out of your SEO marketing, you need a critical eye behind the scenes to make sure that your website is performing properly from Google’s perspective. There are many moving pieces and factors that can affect your ranking in the ever-changing search algorithm. We are here to sift through the details and give you an SEO report with actionable data.
Sure Oak offers comprehensive SEO audit services that look at the entirety of your website. In addition to expertise in content optimization and keyword research, our experts have skill sets that cater to both the technical side of SEO and website development. This means that we can identify the most important ranking factors and update these elements fast.
By looking at your website holistically, we can see how each area overlaps and plays with the others. We present any issues we find with solid solutions to fix them and why these fixes are important for your overall strategy. We typically begin developing a website audit that covers every aspect of the site’s presence, including a deep dive into technical SEO areas.
Our SEO audit services include everything necessary to set your website up for success. Depending on your needs, you can choose a technical SEO audit, an audit of on-page SEO elements, an audit of off-page SEO elements, backlink audit, and competitor SEO audits.
Technical infrastructure is a vital part of your overall SEO success. Optimizing the technical parts of your website works together with high-quality content to push your website rankings higher. Technical SEO is a cornerstone of high-performing websites. But the technical part can get, well, technical.
Our technical SEO audit services include all the basics like speed, schema markup, mobile experience, and crawl errors. But we go above and beyond to cover areas that many agencies leave out of their SEO audits. Our technical SEO audit checklist includes examining the website code, architecture and structure, backend plugins, user experience, and more to verify that everything is working as it should.
On-page SEO, sometimes called on-site SEO, is just what it sounds like — tweaking elements on a website to improve the search engine rankings. Optimizing everything from the content to the HTML source code makes it easier for search engines and users alike to know what your website is about.
While it is important to audit on-page SEO elements like content optimization, title tags, heading tags, meta descriptions, URLs, and internal linking, this is where many agencies stop. Our SEO website audit includes other important considerations like strong calls-to-action, schema mark-up, website architecture, and UX/UI design.
Off-page SEO picks up where on-page SEO leaves off. Also called off-site SEO, this covers ranking factors that are not on your website like backlinks, domain authority and trustworthiness. While the only one who knows the specifics of Google’s search algorithm is Google, it’s estimated that off-page SEO elements factor about 50% into how well you rank.
Our SEO audit service includes taking a close look at how well your website’s off-page SEO elements are performing. We’ll audit your domain authority, page authority, social media metrics, backlinks, and other elements.
Backlinking is one of the most important aspects of off-page SEO. A backlink is a link from an external website that directs back to your website. Search engines use backlinks to determine how valuable and relevant content on a website is.
During a SEO backlink audit, we’ll see how many backlinks your website has, who is linking to your website, the anchor text that’s used, the recency of these links, the authority of websites linking to you, and other factors of backlinks.
A competitor’s website can be a wealth of information that you can use to optimize your webpages. A SEO audit of your competitors’ websites can give you a better picture of how they’re performing in the search rankings, the strategies they’re using the do well, and what you can do to try and outrank them.
Your competitor SEO audit report will show you who your top search competitors are, the keywords they rank for, a content audit of their sites, estimated organic traffic and much more.
While we audit SEO a little differently for each client, the foundation remains the same. At the high level, this is how we perform SEO technical audit services:
An SEO website audit can be a big investment. You might be asking yourself how it will benefit you and your business.
The specific ways a SEO site audit will help your company depend on your business goals. However, there are several ways any website can benefit from SEO analysis and optimization, including: