You’ve probably heard the saying “keep your friends close and your enemies closer.” This applies to your business competitors, too. They’re watching your company’s every move to gain insights from your strategies and get a leg up. If you’re not performing regular SEO competitor analysis, your business may get left behind.
Reviewing competitor information is crucial to understanding the key strategies that your competition uses to achieve search engine optimization success. It can help your business identify quick wins, where your strategy falls short, and what tactics to stay away from.
We offer SEO competitor analysis services that will give you a detailed blueprint of your competition’s strategies. Our SEO competitor audit includes a content gap analysis, keyword research, and a backlink competition analysis to give you all the information you need to crush the competition.
While it may sound simple, competitor research is anything but. Everything from understanding who your main search competitors are to knowing what information will be helpful to your company takes a special expertise. That’s where we come in.
The team at Sure Oak has been working in the SEO industry for over two decades. We’ve spent that time streamlining our research process. Today, we take a holistic approach to competitor analysis. Our SEO competitor analysis services are built upon three pillars: content gap analysis, keyword research, and backlink analysis.
We present our findings as part of our advanced competitor analysis documentation that will showcase who your closest competitors are (sometimes this can be different than what you expect). This report will break down what they’re doing, what’s working, and an in-depth comparison across many important factors. This information will be used to create a customized roadmap for your business to help you out-compete your rivals in the SERPS, and achieve ongoing success for your business.
The first step to an SEO competitor analysis is to determine who your competitors actually are. You may be surprised to discover your main search competitors. Our team of SEO experts will do a competitive analysis to find the businesses that target the same keywords as you, address the same audience, and solve the same customer problem as your business.
After we’ve narrowed down your list of search competitors, our expert keyword research services come into play. During this step, we’ll analyze the search terms that your competition ranks for. This audit will unearth relevant keywords to your business and help guide future content efforts. If your competitors are ranking for a term, it’s important to make sure that your business is there too.
SEO gap analysis, sometimes called content gap analysis, audits all the SEO content that your competitors publish. As part of our SEO competitor analysis services, we’ll comb through their blogs, webpages, whitepapers, ebooks, videos, and social media accounts. Our team will analyze the topics and types of content they’re producing. This will guide your company’s editorial strategies.
Backlinks send a lot of search power to websites. Our team uses SEO competitor research tools that will find competitor backlinks wherever they exist online. The competitor backlink research will show you where backlinks are coming from, what they link to, and other relevant information. The goal of this analysis is to use it to develop a customized link building strategy based on what works for others in your industry. It may even help you steal some of their links.
Once we’ve compiled all of this information, we’ll work with you to create a fully customized, data-driven SEO strategy. As part of our competitor analysis services, we’ll show your team which optimization techniques will have the most impact on your organic traffic, conversion rate, and search rankings. If you need help implementing these strategies, we can also help with that. We offer a full range of SEO services.
You can’t beat your competitors if you don’t understand what they’re doing and why they’re doing what they’re doing. A detailed analysis not only shows you how your competition achieves results, it can also help you anticipate future strategies that your competitors may employ. Our SEO competitor analysis services will help you stay one step ahead of the competition.
SEO is a long-game. Investing in SEO competitor analysis services will give you the data you need to continue to grow your business’s online presence for several months. By implementing strategies that are proven to work, you’ll start climbing the SERPs and bring in more organic visitors to your website.
The most important result your business will see is more sales and website conversions. The higher you rank in relevant searches, the more traffic you’ll attract to your website. And, understanding what your competition is doing can help you push them down in the SERPs. This will help your business capture a bigger slice of the pie, growing your sales numbers in the long term.
Our team has been around the block a few times. With over 20 years of experience in SEO and digital marketing, we’ve seen it all. We’ve helped hundreds of clients across a wide range of industries establish a strong online presence. Whether you’re working with a new website or hoping to get better performance out of an existing one, we have strategies to help.
SEO competitor analysis can be used to help with a lot more than how well you perform in the search algorithm. We’ll give you insights that can help improve your other digital marketing strategies, from email marketing to PPC campaigns. Our goal is to help your business drive sales and continue to grow.
No one knows your business better than you do, and no one knows SEO better than we do. Together, we can create a customized SEO strategy that will smoke the competition. In addition to working closely with your team, we’ll talk you through the competitor analysis documentation once it’s complete. We will make sure that your team understands how to read and use the data to improve your website.
We don’t see our clients as numbers of a spreadsheet or checks in our accounts. Our clients are our partners. From our first discovery call throughout our entire time together, your business goals are our business goals. Our specialists go above and beyond by learning as much about your brand, competitors, and industry as your own employees
At Sure Oak, we believe in holistic SEO strategies that work to drive success for your business. To achieve our best chance at success, you need to know what it’s going to take to outperform main competitors.
To accomplish this, your company needs an in-depth look at various facets of a competitor’s online presence, including competitor keyword analysis, content gap analysis, backlinks, and other important areas. Based on these findings, as well as overall search opportunity, you’ll be able to create a strategy that elevates your website’s visibility and authority higher.
Your business can use SEO competitor research to:
How long it takes to complete an SEO competitor audit varies. It typically takes our team a few weeks to dive into the details and find SEO strategies to beat your competition. However, your industry, website, unique niche, target audience, targeted keywords, and other factors can influence how long it will take us to complete the SEO competition audit.
Talk with us about your goals and your business needs. We’re happy to give you a free quote and time estimate for our SEO competitor analysis services.
