How do we get more revenue from our social media advertising efforts? It’s a question asked over and over again by both big and small businesses. Like any digital marketing effort, it all comes down to expertise. And partnering with an agency that knows how to execute a conversion-oriented social ads strategy often yields a much higher ROI than trying to do it in-house, especially if you have limited resources.
Social media is an insanely powerful marketing tool, but many find going it alone a frustrating and fruitless experience. At Sure Oak, we develop social media advertising strategies and manage social ads on an ongoing basis to consistently drive more business to your site.
A customized social media strategy, if executed properly, can get your brand in front of future loyal customers and send sales through the roof. But, in order to reap the benefits of your ad spend, you have to create the right content, and get that content in front of the right audience. We can help.
Social media advertising uses social media channels to promote your brand and your products or services. Currently, the most popular social media channels include Facebook, Instagram, Twitter, LinkedIn, Reddit and TikTok.
By leveraging the right channels for your industry and your target audience, social media advertising offers an effective way to grow your business and your revenue.
Ads on social media can dramatically influence purchasing decisions because they live where relevant conversations are happening. Social media advertising harnesses the power of these conversations and the influence of other users to benefit your business.
At the end of the day, it just makes sense to spend advertising dollars where your core audience spends their time.
An effective social media advertising strategy drills down into these three key questions, and informs a broader plan to promote your products or services.
With customized social media advertising strategies from Sure Oak, your organization will get everything you need to get the most out of your ad spend.
Forget boosting posts for the sake of it and guessing on how you should target your ads. Our social media advertising strategies will put intention behind everything you promote, all with the end goal of driving more revenue so you can grow your business like never before.
There’s no one-size-fits-all social media advertising solution, but there are a few things we have to do at the start of every engagement.
First, our team needs to understand your business. This helps us determine who your target audience is.The better we understand your target audience, the more we’ll be able to leverage social media as an effective advertising tool.
After that, we’ll identify what kind of messages resonate with your target audience — do they want discounts? or do they care more about corporate social responsibility? Answering these questions will help us not only get ads in front of the right people; it will help us connect with users and instantaneously build rapport, which has both short-term and long-term benefits.
From there, we’ll formulate a strategy based on your specific goals — do you want users to make a purchase? or do you want them to start a free trial? We’ll also make sure your ads take users where they want to go. If they click on an ad to buy a particular product, for example, they don’t want to land on your homepage; they want to land on the product page related to the ad they just clicked.
There’s a lot more to it than that, but for any business, running successful ads requires targeting the right users with the right message, as well as guiding users through the sales process so that they’re taking actions that align with your goals.
Social media channels are also the perfect place for retargeting. What is retargeting? It’s getting ads in front of users who have already engaged with your brand, but didn’t convert. So, if a user visited your site and added an item to their cart but didn’t click the buy button, they can be retargeted across social channels. So, the next time they go on Facebook, or any other social site, they’ll receive ads for your brand — and, ideally, the exact product they were shopping for.
As you can imagine, retargeting can have a profound impact on your overall conversion rate — 51 percent, to be exact. Capitalizing on users who already know your brand and have already thought about taking the relationship to the next level is simply the natural progression of any social media advertising strategy. Once you’ve nailed down your target audience and start gaining some clicks, it’s time to retarget the users that didn’t convert the first time around.
Whatever your goals, Sure Oak will customize an expert social media advertising strategy to help you get there.We’ll help you create powerful ads to post across all relevant networks.
Different channels are more impactful than others, but with us, you get experts who can determine which ones will make the biggest difference for your business.
Our full suite social media advertising services include:
Social media advertising is more than just another way of getting your products and services in front of potential customers. Unlike display ads, which appear on any website, regardless of whether or not it’s related to your business, users on social media are exposed to ads that align closely with their personal interests.
Not only that, but you have more control over your ad spend. With Google Ads, your only choices are search and display ads. But with social media, you can choose to buy ads on the most cost-effective platform. You can even experiment at first, and once you start seeing results you can branch out to other, more costly platforms that are more competitive.
As is the case with any advertising, your ROI will depend on the quality of your ads and the overarching strategy behind them. However, there are a few guarantees.
First and foremost, social media ads will expose users to your brand who otherwise may not know it exists. This also garners some name recognition, as the second time they see your ads, they’ll say, “hey, I know those guys.”
On a more granular level, ads on social channels can generate traffic to your website or even help you collect information, like email addresses, from users for remarketing purposes. And last but certainly not least, ads can generate sales — especially if you’re running a promotion or discount on your products or services.
While there are many social media advertising platforms on the Internet that offer paid advertising options, it’s important to choose the platform that will allow you to reach a relevant audience.
When it comes to your campaign there are some big players in the game that should be considered. These networks include Facebook, Twitter, Pinterest, Instagram, LinkedIn, YouTube, Snapchat and TikTok.
Our strategists, as well as social media specialists, can help your business choose the best platforms for your social media ad management services. Helping your company focus on the most useful networks for your company can result in a bigger return and better results.
This is one of the first questions companies that are interested in running social ads ask. And it’s an important one.
There is no one-size-fits-all — not even a percent. And while the industry average falls between $200–$350 a day, not every company has that kind of budget, and it may not even make sense for your company to spend that much, even if you can afford it.
Regardless of what your budget is, you’ll need to account for not only the cost of the ads; you’ll also need to account for the development of the ads — design, copywriting, etc. — as well as managing the ads accounts — billing, analytics, etc.
One other thing to consider: anytime you run ads, whether it’s on social media channels or Google, you can always increase your ad spend. There’s nothing wrong with starting out small, establishing some baseline performance metrics, and then increasing your budget once your ads start performing better.
The constantly changing nature of social media also means that those in the field must stay up to date with the latest tools, trends, and advertising policy updates. Social media advertising companies are dedicated to staying on top of social trends and policies that lead to successful campaigns.
When considering whether or not to make someone on your current team your social media advertising guru, you should consider how much you have in your budget, whether you have the resources to teach them the tricks of the trade, and how fast you want results.
If you’re looking for someone that can jump in right away to help your business create a fantastic social media advertising campaign, going with an agency is your best bet.