SEO is a combination of techniques used by digital marketers to increase organic web traffic — users who click on your site from a search engine’s results pages (SERPs). It’s the process of refining specific aspects of a website, like the headers on each page, so that a website appears in relevant searches.
Google looks at specific criteria, called ranking factors, to determine rankings for every page for a specific search query — the words users type in their search bar. Leveraging those ranking factors to make your pages rank as high as possible in the SERPs is the foundation of SEO.
E-learning SEO is the process of using search engine optimization strategies to help educational websites, e-learning platforms, edtech companies, distance learning, and other online education resources rank highly in SERPs. While the goals of using SEO to market e-learning businesses may be different from other industries, the strategies are similar. Optimizing technical ranking factors, developing a content strategy, and link building can go a long way to improve online signups, organic traffic, brand awareness, and other targets set by your organization.