One of the greatest ways to secure your business in the digital age is to meet your consumers where they’re searching for you and investing in your online presence with SEO services for startups.
Small businesses and startups are the backbone of the United States’ economy, with 32.5 million small businesses making up 99.9% of all U.S. businesses.
However, while the economy is driven by startups and small businesses, small business statistics show roughly 20% of small businesses consistently go under in the first year. Some of the biggest reasons for small business failure include cash flow issues, poor planning, and failure to remain competitive.
But focusing on your online presence can increase accessibility to your products, help you reach more potential consumers, build customer relationships, analyze the success of your competitors to outperform them, and plan and strategize with real metrics and data for the future.
On this page, we’ll explain how SEO plays into your online presence — and furthermore — impact your business and bottom line with tactics proven to work, highlighted by SEO case studies.
SEO for startups should focus on areas that will have the biggest impact on your business. Sure Oak is the last SEO marketing agency you will ever need to work with, as our results-driven strategies are focused on getting companies more organic exposure, sessions and visits, and ultimately, conversions.
The value of working with Sure Oak, and the secret sauce that puts us ahead of our competition is the high level of on-site SEO and link building expertise across our team.
Our goal is to seamlessly integrate into your current digital marketing efforts and increase your business’s online presence by getting your pages in front of more users in search engine results pages (SERPs) — i.e. getting your products and services in front of potential customers.
Every business needs a website. In fact, 53% of shoppers research online before making a purchase, according to Google. And whether or not you sell directly through your website, your website needs to be visible and valuable to users if you want to win their trust and turn them into customers. There are two main ways to gain visibility and earn traffic to your website: organic marketing and paid marketing.
Organic traffic is earned naturally — i.e. without paying for higher placement in search results. This is accomplished by providing valuable and relevant content that aligns with users’ intentions. Paid search traffic is earned by running ads and paying for clicks, better known as pay-per-click (PPC) advertising.
While there’s value in leveraging both tactics to generate traffic, embracing organic marketing produces valuable results and traffic for the long-term without having to continuously pay for visibility and clicks.
Implementing a comprehensive content strategy for startups is the best way to establish authority — a crucial ranking factor — on search engines. And, in turn, build stronger relationships with consumers, as that authority will help drive home the fact your products and services are the best available.
Earning organic traffic through a content marketing strategy for startups takes time and dedication, but provides more value over time, as traffic from organic search grows exponentially as a page’s ranking increases in SERPs — i.e. making the jump from fourth to third will produce exponentially more clicks.
Sure Oak has a proven track record working with startups in a wide range of industries, such as B2B SaaS, fintech, education, insurance, e-commerce, healthcare, and more. The following sections will highlight the success of our SEO for startup business partnerships with case studies in selected industries.
SEO for SaaS startups is an essential part of keeping pace with a market that was worth $157 billion in 2020, and that continues to anticipate rapid growth. With over 10,000 SaaS companies currently operating and 80% of businesses using at least one SaaS application, it’s essential to leverage SEO to increase traffic to your site by optimizing your content for search engines.
Our SEO services for startups will help ensure you’re targeting the right audience and that you’re providing valuable content for users that will generate higher conversion rates.
While 92% of SaaS startups fail in the first 3 years, we’ve proven that we can help you beat the odds by implementing a comprehensive SEO strategy. And it all starts with our tailored SEO game plan offering.
Maptive, a B2B SaaS company, experienced a decrease in organic traffic, inbound conversions, and qualified leads following an algorithm update. They partnered with us to help them recover.
Below are some of the results of our work with Maptive:
To drive these results, Sure Oak first performed a technical website audit to better understand the opportunities available to increase performance. Once the technical roadblocks were identified and fixed, the strategy included advanced keyword research, content optimization updating and development, and concentrated startup link building efforts for high converting pages.
SEO for tech startups is essential to establish brand awareness, improve visibility, build credibility and generate more traffic and conversions. When we’re developing SEO strategies for fintech companies, we start by evaluating the competition to identify any gaps. From there it’s all about the execution.
Our work with AdvancePoint Capital is the perfect example of our success in the fintech industry
In partnering with AdvancePoint Capital, we were able to generate:
We were able to improve the website’s authority with a comprehensive link building strategy. We also analyzed the highly competitive market to identify unexplored high-volume, low-competition keywords and created optimization strategies for highly targeted content that reduced the need to rely on expensive PPC campaigns to earn organic traffic and increase qualified organic search leads.
SEO services for startups are vital in the E-commerce industry. Partnering with an expert SEO agency will not only ensure your company gains visibility in a sea of online competitors; it will also help your website establish authority, brand awareness, customer loyalty, and — perhaps most importantly — generate sales. And while paying for search ads may temporarily earn visibility and generate some conversions, a comprehensive SEO strategy can provide better, more sustainable results.
The global E-commerce market size was valued at 9.09 trillion in 2019, with an expected growth of 14.7% from 2020-2027. Included in this growth is the increasing number of small- and medium-sized businesses and e-commerce startups that are projected to escalate and power market growth.
Additionally, as businesses continue to undergo digital transformation to meet consumer desires, larger and more established companies are leaning into online business and sales.
Our work with Milk Bar, a U.S. e-commerce dessert company, perfectly illustrates how a company can successfully lean into online sales. They partnered with Sure Oak right before the coronavirus pandemic sent the entire country into lockdown. With storefronts closed and a dearth of foot traffic for the foreseeable as most employees started working from home, prioritizing online sales was key.
In only two months, we helped them increase revenue from organic search by 113% by optimizing existing content and finding opportunities to generate new content that targeted high-value key phrases.
Through our partnership, Milk Bar’s online presence experienced:
Four out of five consumers use search engines to find businesses near them, making local SEO services essential to visibility for any small business just starting up in their community and nearby communities.
While search engine optimization for startups is essential for gaining visibility and improving web presence overall, local SEO includes additional location-specific strategies as part of an overall strategy.
These may include:
In our partnership with We Mount TVs, a company that offers TV mounting services in specific regions, we executed a comprehensive SEO strategy focused on generating essential location-specific content to drive leads and long-form content to increase the website’s keyword portfolio — and provide users additional value — and building targeted links to help increase the site’s domain authority.
These efforts resulted in:
Sure Oak is an established SEO agency for startups and businesses at any point in their lifecycle in any industry. Our proven SEO methods have been successful at companies ranging from real estate firms to educational institutions to insurance agencies to medical facilities, and beyond.
Our mission as a full-service SEO company is to take your business to the next level whatever industry you are in, and regardless of what your business goals are.
We worked with Bivvy, a startup pet insurance provider, to help them generate search rankings right after they launched their website. Our on-page and off-page initiatives resulted in:
Sure Oak’s results-driven services are more valuable than any SEO business startup kit. Our team is made up of experts who combine their years of experience and up-to-date industry knowledge to ensure you’re getting high-quality, effective strategies that will work now, and in the future.
Our team is fully committed to the success of your business and can help you achieve any goal. And whether it’s improving your online presence, in general, or focusing on a single aspect of it, our services go far beyond those offered by other on-site SEO and off-site link building agencies for startups.
Our targeted inbound marketing campaigns focus on mapping out the customer journey and nurturing leads by developing content for blogs, emails, ebooks, landing pages, and more.
And our conversion rate optimization services ensure there’s a clear path to conversion for every user who lands on your website — no matter what point they’re at in the sales funnel.
In addition, our digital PR for startups will help build brand recognition by publishing high-quality press releases and other types of content on credible websites and building backlinks that will attract users.
Startups have a startling failure rate — 90% — with lack of product-market fit and marketing issues taking up a majority of the reasons for failure. But startups also have two common major characteristics: exponential growth and unique innovation. That is why you need a trustworthy SEO partner that can work through the most difficult problems and capitalize on the most valuable opportunities.
Sure Oak is a full-service SEO firm and content marketing agency for startups. Jumpstart your startup’s organic traffic by targeting the right audience and market for your products and services, and providing valuable and unique content that deserves to rank at the top of the SERPs. Grow your revenue by investing in results-driven SEO strategies designed to the unique needs of your business.